Before Sunken Stone
When HECS came to us in early 2018, Amazon was an exciting frontier and one they wanted to take full advantage of. For quite some time, HECS’s presence on the Amazon platform was in poor condition in terms of brand continuity, product information, and category ranking.
They had no ad campaigns and were floundering with unknown 3rd party sellers who were taking a massive chunk of their sales.
HECS needed to maintain its foothold as a premium product. But it lacked the knowledge and manpower to properly run its Amazon account.
That’s where the Sunken Stone team came in.
After Sunken Stone
We took control of HECS on Amazon.:
- Performed a full sweep competitive analysis
- Applied and received Brand Registry
- Assisted with policies to remove the bulk of unauthorized sellers
- Revamped for a full A-9 optimization based on top-performing keywords
- Added 7 informational and lifestyle images to each listing
- Designed a beautiful Amazon storefront
- Ran a series of PPC ads to increase traffic and conversions
- Answered 100% of all customer reviews and questions
- Designed a beautiful EBC page visible on all cataloged products
Since we’ve stepped in, the company has seen terrific results:
During this time we have seen an increase in sales and brand awareness that has greatly exceeded our expectations.
The Sunken Stone branding team are 100% legitimate Amazon pros that have become an integral part of the overall HECS sales machine.