What Is Product Information Management

What Is Product Information Management? 5 Excellent Benefits

By Published On: April 25th, 2022Categories: Digital Asset Management

What Is A Product Information Management Solution?

A product information management (PIM) solution is software that helps businesses centralize and manage product data. A PIM system consolidates all of your product information into one database, making it easier to update and maintain your product catalog.

Continue reading to discover the benefits of using a PIM solution and learn how Flat File Pro can help you streamline your product data management for your Amazon brand.

Without proper product information management, sellers risk losing sales and damaging their brand.

But what exactly is product information management, and why should marketplace sellers care about it? This article answers the question, “what is product information management” and explains the benefits to retailers and Amazon brands.

Here’s everything we cover:

What Is Product Information Management?

What Is Product Information Management 1 1

Product information management software helps you manage your product listings on Amazon to optimize search engine results and customer discovery.

Like collaboration tools, many industries use PIMs, but eCommerce merchants use them most frequently. They help companies manage all aspects of their products, including inventory, pricing, shipping, and more.

PIMs are a subset of Digital Asset Management Solutions (DAMs). You can use many of them alongside DAMs like Box, Dropbox, Google Drive, OneDrive, Salesforce, etc. Here are the top 10 best PIM solutions.

What Can Amazon Sellers Do With A Product Information Management System?

What Can Amazon Sellers Do With A Product Information Management System

A product information management system helps sellers manage their product data and optimize it for search engines and customers.

With a central place to manage all their product information, sellers can ensure that their product listings are accurate.

Additionally, a product information management system can help sellers syndicate their product information across multiple channels.

Is There More Than One Type Of Product Information Management System?

Is There More Than One Type Of Product Information Management System

Yes, there are several different types of product information management systems. Each one has a unique specialty and can be used to manage various aspects of a seller’s product information.

The most common types of product information management systems are:

Product Data Management

Product Data Management

Product Data Management (PDM) is an industry-standard term for a product information management system. It standardizes how your team manages product data within an organization.

PDMs typically include cataloging, price management, order processing, and other business processes. PDM solutions provide a centralized location where retailers and marketplace sellers can store, update, and share product information.

Many PDM solutions offer automated inventory tracking, barcode scanning, and reporting. These are helpful features for Amazon Sellers because they make managing inventory easier.

Some PDM solutions also have built-in SEO optimization capabilities. For example, some PDM solutions will automatically create tags for each listing based on keywords associated with the product.

Product Resource Management

roduct Resource Management

Product resource management (PRM) is another product information management system. PRM solutions manage product resources such as images, videos, descriptions, reviews, etc.

PRMs also includes tools for creating new content and updating existing content. They’re a bit different from Product Data Management solutions because they focus more on the content associated with products rather than the product data itself.

PRMs are often used alongside PDMs to manage all aspects of a seller’s product information.

Product Life-Cycle Management

Product Life Cycle Management

Product life-cycle management (PLM) is software that helps companies manage their product development process. PLM solutions include tools for managing product designs, prototypes, and manufacturing processes.

PLM solutions are helpful for sellers who manufacture their products or work with manufacturers to develop new products.

An exceptional PLM helps sellers keep track of all the different stages of the product development process and ensure that products meet the correct specifications.

Media Asset Management

Media Asset Management

Media asset management (MAM) systems store, manage and distribute digital media assets such as images, videos, and audio files.

Retailers and marketplace sellers often use MAM solutions to store product images and videos.

Many MAM solutions offer features for editing and transcoding video files. This feature is helpful for sellers who need to optimize their product videos for different devices and platforms.

MAM solutions also offer security features to protect digital assets from unauthorized access.

Cross-Media Publishing

Cross-media publishing (CMP) software helps companies publish their content across multiple channels. CMP solutions help sellers syndicate their product information across various marketplaces, websites, social media platforms, etc.

CMP solutions make it easy for sellers to update their product information in one place and have that information automatically syndicated to all their other channels.

CMP solutions are helpful for sellers who want to maintain a consistent product message across multiple channels.

Product Information Management & Syndication

Product information management and syndication (PIMS) is software that helps companies manage their product information and distribute it across multiple channels.

PIMS solutions offer many of the same features as CMP solutions. However, PIMS solutions often include additional features for managing product reviews, ratings, and comments.

PIMS solutions are helpful for sellers who want not only to syndicate their product information but also to track and manage customer feedback.

Product Experience Management

Product Experience Management (PXM) is software that helps companies manage the customer experience.

PXM solutions offer features for managing customer reviews, ratings, and comments. They also include tools for analyzing customer feedback and identifying trends.

PXM solutions are helpful for sellers who want to track and improve the customer experience.

Why Should Retailers & Amazon Brands Use Product Information Management?

Why Should Retailers Amazon Brands Use Product Information Management

Product information management systems offer a variety of benefits for retailers and marketplace sellers.

Some of the benefits of using a product information management system include:

  • Easier Inventory Management
  • Automated Tracking Of Product Data
  • Ability To Update Product Listings In One Place
  • Syndicate Listing Changes Across Multiple Channels
  • Improved SEO For Product Listings
  • Increased Customer Satisfaction.

PIM systems offer a wide range of features and benefits to help retailers and marketplace sellers streamline their operations, improve product listings, and increase sales.

If you’re not using a PIM system, now is the time to start! Let’s dive deeper into why Amazon Marketplace Sellers should use a PIM.

>> SECURE & PROTECT AMAZON SELLER DATA: Protect Product Listings Against Data Loss, Fraudsters, And Human Error With Flat File Pro

1. PIMs Reduce Product Time To Market

PIMs Reduce Product Time To Market

One of the most significant benefits of using a product information management system is that it can help reduce the time to market for new products.

A PIM system can automate many of the tasks involved in product development, such as managing product designs, prototypes, and manufacturing processes.

This automation can help sellers get new products to market faster and improve their competitive advantage. These factors can contribute to reduced time to market for new products.

If you’re looking to reduce your time to market, a product information management system is an essential tool. But that’s not the only benefit of product information management solutions. Here are the rest to know about.

2. Gain The Ability To Sell Product Quicker

Gain The Ability To Sell Product Quicker

Another benefit of product information management is the ability to sell products faster.

When you use a product information management system, you can create and manage your product listings in one place.

This means that you can quickly and easily change your product listings without updating each listing individually.

In addition, when you use a PIM system, you can syndicate your listings across multiple channels. Syndication helps you to reach more buyers and sell products faster.

If you’re looking to increase sales, a product information management system is an essential tool.

But what about if you want to improve operational efficiency? Here’s what PIMs can do for that too.

3. Operational Efficiency Improvements With A PIM

3. Operational Efficiency Improvements With A PIM

Product information management systems offer several features to help sellers improve their operational efficiency.

Some of the ways that a PIM system can help sellers improve their operations include:

  • Improved Inventory Management
  • Centralized Listing Management

Inventory management is one area where PIM systems can help sellers improve their operations.

Some product information management systems offer inventory management features to help sellers keep track of their inventory levels.

Brands can use this information to help sellers decide when to reorder products and how much inventory to keep on hand.

In addition, some PIM systems offer the ability to connect to third-party inventory management systems.

Interconnectivity with existing systems can provide even more information about your inventory levels and help you make better decisions about your stock.

Finally, PIM systems can help sellers improve operational efficiency by providing centralized listing management.

Centralized listing management might seem like a benefit that’s easy to overlook, but it’s essential for efficient operations.

With centralized listing management, sellers can create and manage their product listings in one place.

If you’re looking to improve your operational efficiency, a product information management system is an essential tool. But what about if you want to provide better product data? Here’s what PIMs can do for that too.

4. Provide Better Product Data

Provide Better Product Data

Accurate and up-to-date product data is essential for any business that sells products.

Product information management systems offer several features to help sellers provide accurate and up-to-date product data.

Some of the ways that a PIM system can help sellers provide better product data include:

  • Data Enrichment
  • Centralized Product Data Management

Data Enrichment is a process that helps sellers improve the quality of their product data. When you use a product information management system, you can automatically enrich your product data with information from multiple sources.

This can help you ensure that your product data is accurate and up-to-date. In addition, data enrichment can help you add missing information to your product listings.

For example, if you’re selling a product on Amazon, you can use data enrichment to add information about the product’s features, specifications, and benefits.

In addition to data enrichment, PIM systems offer centralized product data management. Having a central location to manage your product data is helpful for teams looking to improve their product data quality.

A product information management system is essential if you’re looking to provide better product data. But what about if you want to improve your omnichannel experience? Here’s how PIMs help you spread to other eCommerce marketplaces.

5. Improve Your Omnichannel Experience

Improve Your Omnichannel Experience

As a brand owner, product exposure is key to success. If your team can handle the demand, why not put your brand’s products on several marketplaces?

Product information management systems offer several features to help brands improve their omnichannel experience.

Some of the ways that a PIM system can help brands improve their omnichannel experience include:

  • Centralized Channel Management
  • Channel-Specific Product Data
  • Omnichannel Reporting

Centralized channel management means that you can manage all of your channels in one place. This can save you time because you won’t have to update each listing individually.

In addition, centralized channel management can help you ensure that your listings are accurate and up-to-date.

PIM systems also offer channel-specific product data. This means that you can customize your product listings for each channel.

For example, if you’re selling on Amazon, you can use a PIM system to create Amazon-specific product listings.

This can help you optimize your listings for the Amazon search engine and improve your chances of ranking higher in the search results.

In addition to centralized channel management and channel-specific product data, PIM systems offer omnichannel reporting.

Omnichannel reporting means that you can track your performance across all channels. This feature can help you identify which channels are performing well and which ones need improvement.

If you’re looking to improve your omnichannel experience, a product information management system is an essential tool. But as you can see, product information management systems offer many other benefits. If you want to learn more about PIMs, check out our resource “what is PIM?”

In Conclusion – What Is Product Information Management?

Product Information Management

Having access to a PIM solution is a must for Amazon Marketplace Sellers. It automates the process of updating your product information and also helps improve your omnichannel experience. It also backs up and restores data for Amazon sellers.

So, which PIM solution is best for today’s Amazon Brands? We think that your team will enjoy Flat File Pro. It’s a listing software for Amazon that makes it simple to create and update product listings. Plus, it backs up and restores data to keep your product information safe.

Flat File Pro offers convenient PIM features to help sellers provide better product data. With our easy-to-use interface, you can quickly update your product listings and ensure that your listing is accurate and up-to-date.

Try Flat File Pro today to see how we can help you streamline your listing process and improve your omnichannel experience. Click the link or image below to learn more and register for your free trial.

What Happens If You Lose All Of Your Amazon Product Data?

Flat File Pro protects your Amazon business against data loss from human error, fraudsters, and other digital threats.

You can use this Amazon listing software to backup & restore your listing data and never worry about losing it again. Click the image below and sign up for your free trial of Flat File Pro!

Take Advantage Of The Ultimate Amazon Listing Software Flat File Pro

Frequently Asked Questions

What Does A Product Information Management System Do?

A product information management (PIM) system is a software solution used to centralize and manage product data. A PIM system helps you streamline your product information management processes by automating many of the tasks associated with managing product data.

What Is An Example Of PIM?

An example of a PIM system for Amazon Marketplace Sellers is Flat File Pro. It helps Amazon Sellers manage product data by providing a central repository for all their product information. It also backs up and secures product data and provides tools for managing product information across multiple Amazon Marketplaces.

What Is PIM Application?

A product information management (PIM) application is a tool for eCommerce businesses to manage their product catalog. A typical PIM system will allow merchants to import and export product data, edit product information, add and remove products from the catalog, etc.

Who Uses PIM?

Many organizations use PIM, including manufacturers, distributors, retailers, and small to medium-sized firms. It’s ideal for eCommerce merchants looking to streamline their product catalog management.

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