Adam Weiler is a serial entrepreneur who resides in Seattle, Washington. He is the Founder & CEO of Sunken Stone, a results-driven Amazon marketing agency for growing 7- & 8-figure eCommerce brands. Adam loves to cook, take vacations, and spend time with his family when he is not working. If you have questions or want to chat about Amazon, send him an email or reach out on LinkedIn or Twitter.
What Is PIM?
Product Information Management (PIM) is the process of managing product data throughout its lifecycle. This includes gathering product data from various sources, curating it, and making it available to stakeholders. PIM software helps streamline and automate these processes.
Continue reading to discover what is PIM and what PIM software can do for your retail brand. There’s a lot to cover, so let’s begin!
You know that good product information is key to success if you’re running a business. It’s not enough to have products – you need to have accurate and up-to-date product information to make sales. That’s where a product information management (PIM) system comes in.
PIM systems help businesses manage their product data, and there are many reasons every business should use one. This blog post will discuss four top reasons every retailer or brand should be using a PIM system and answer the question, “what is PIM?”
Here are the topics we cover while discussing the question, what is PIM:
So, what is PIM, and how does it help brands and retailers?
PIM stands for product information management, and it is a software system used to manage product data. A PIM system helps businesses centralize their product information in one place, making it easy to update and manage. It works similarly to Digital Asset Management systems (DAMs).
PIM software applications are great for helping businesses manage their product data. A PIM system provides one place for all of your employees to access your product information, making it easy to update your listings and keep them accurate across multiple sales channels.
PIM systems are often used by manufacturers, distributors, and retailers who sell products online. They are also commonly used by companies with large catalogs or offer custom-configured products.
Some of the features offered by PIM systems include:
Data Import & Export
Reporting And Analytics
As you can tell, these are great features of PIMs. But not every PIM provides the same functions, so let’s discuss the different types of PIMs available.
What Is PIM? Types of PIM Systems
There are many different PIM systems, but they all serve the same purpose – to help businesses manage their product information. The five most common types of PIM systems are:
Product Information Manager (PIM)
A Product Information Manager is a software system that helps businesses manage their product data. Product Information Managers are ideal for automating your product listing process and ensuring that your product information is always current.
Product Image Manager (PIM)
A Product Image Manager is a software system that helps businesses manage their product images. If your team works with hundreds or thousands of product photos, then a PIM can help automate your photo workflow and ensure that your product images are always accurate and consistent.
Product Content Manager (PCM)
A Product Content Manager is a software system that helps businesses manage their product content. It’s different from a Product Information Manager because it focuses on managing the text and other content associated with your products.
Product Data Manager (PDM)
A Product Data Manager is a software system that helps businesses manage their product data. Product Data Managers help organize and maintain your product descriptions, attributes, pricing, etc.
Product Resource Manager (PRM)
A Product Resource Manager is a software system that helps businesses manage their product resources. Product Resource Managers are different from most typical PIMs because they focus on managing the products themselves rather than just the data about those products.
These act as product content management systems, and they each have their unique features. However, they all share the same goal—to help businesses manage their product information in one central place.
Why Do Retailers & Brands Use Product Information Management PIMs?
There are many reasons retailers and brands use product information management systems. Here are four of the top reasons:
1. To Build A Centralized Database With Product Information
One of the main reasons businesses use PIM systems is to build a centralized database of product information. This allows companies to have all of their product information in one place, making it easy to update and manage.
2. To Associate Media And Documents With Products
Another reason businesses use PIM systems is to associate media and documents with products. This helps businesses keep their product information organized and easy to find.
3. To Categorize And Create Relationships Between Products
Another reason businesses use PIM systems is to categorize and create relationships between products. This helps companies keep track of their products and make sure they are easy to find.
To Prepare Product Data For Publishing On Sales Channels
One of the main reasons businesses use PIM systems is to prepare product data for publishing on sales channels.
Selecting the suitable PIM helps businesses ensure their product information is accurate and up-to-date before publishing it on their website or other sales channels. This allows companies to avoid potential mistakes that could cost them sales.
What Is PIM? 11 Reasons Why Amazon Sellers Need PIM
If you’re selling on Amazon, you know that having accurate and up-to-date product information is key to success. Amazon requires sellers to provide a lot of data for each listing, which must be accurate.
A PIM system can help Amazon sellers manage their product information and keep it organized. This makes it easy to update and publish listings on Amazon, ensuring that they are accurate and compliant with Amazon’s requirements.
Here are some additional reasons why your business can benefit from PIM software:
1. To Have A Single Source Of Product Information
Have you ever searched through multiple Excel sheets or systems to find the information you need for a product listing? This can be time-consuming and frustrating. Wouldn’t it be best to create one accurate product information source of truth that you always know is correct?
With PIM, all of your product information is stored in one place. This makes it easy to find the data you need and update your listings quickly.
PIM also allows you to centralize your product data to be accessed by multiple people within your organization. This is helpful if you have a team of people responsible for different aspects of your listings.
For example, someone on your team may be responsible for updating pricing information while another handles copywriting. Having a PIM system makes it easy for everyone to access the latest product data.
2. To Create Consistent Content That’s Optimized For Amazon
Brands that sell on Amazon must optimize their product listings with the right keywords and rich content to rank well on Amazon.
A PIM system can help you ensure that your product information is accurate and up-to-date, making it easier to create listings compliant with Amazon’s requirements.
PIM systems also offer features that can help you optimize your content for Amazon. For example, some PIM systems like Flat File Pro offer data enrichment capabilities.
Data enrichment helps your team add missing product information, including product descriptions, bullet points, and images. This can help improve your listing’s visibility on Amazon and increase your chances of making a sale.
3. To Collaborate On Product Data Information With Your Team
As a retailer, there are a lot of tasks to handle when it comes to product data information. From ensuring the accuracy of product descriptions to adding new products and keeping track of inventory, a lot needs to be done to maintain an efficient online store.
That’s why having a PIM system is so important for retailers. A PIM system (Product Information Management) helps manage all of your product data in one place, making it easy for you and your marketing teams to collaborate on product information.
Without a PIM, your team must rely on product information from several sources, leading to inconsistency and inaccuracies. A PIM system ensures that everyone is working with the same product information, making it easy to keep your online store updated and accurate.
PIM systems also offer features to help you manage your team’s work. For example, some PIM systems offer workflow management capabilities. Permissions and roles allow brands to create and assign tasks to specific team members. This can help improve your team’s efficiency and productivity.
4. To Launch Products To Market Quickly
A PIM system can help you get products to market quickly by automating the listing creation process. This means that you can spend less time creating listings and more time selling products.
Let’s face it, manually adding product information on Amazon is time-consuming and tedious. A PIM system can help you speed up this process so that you can focus on other aspects of your business.
PIM systems also offer features that can help you launch products quickly and efficiently. For example, some PIM systems offer listing templates. Listing templates help you create listings faster by pre-populating product information fields with data from your PIM system.
This saves you time from manually entering product information for each listing. In addition, listing templates can help ensure that your listings are compliant with Amazon’s requirements.
5. To Provide Complete Product Information
With a PIM system, you have access to complete product information at any time. You can view details about a product’s dimensions, weight, availability, and price history.
You can also see what competitors offer similar products or even find out if they offer special promotions. These details can help you decide which products to sell and how much to charge.
Providing consistent product information is critical if you want people to make a buying decision. You’ll notice more product returns and fewer sales without accurate product catalogs, including consistent product data and exact product attributes.
6. To Make It Easier To Add New Products On Amazon And Keep Track Of Inventory
When you use a PIM system, adding new products to your Amazon store is more accessible. Product information is automatically populated into categories and subcategories with a PIM system based on your brand’s structure.
You don’t need to reenter product information every time you add a new item. Instead, you can update the category and subcategory information. PIM features simplify adding a list of products to Amazon and make it easier to include rich product content with every product listing.
And it’s these parts of product experience management that improve your marketing channels and operational efficiency. Although it might seem oversimplified, product information management software helps your sales teams and leads to business growth while preventing delays in product launches.
7. To Manage Your Team’s Work Effort
A PIM system makes managing your team’s work effort easier. Your team members can easily share their knowledge with a PIM system across different departments and projects.
For example, when one member creates a product listing, another member can review the listing and provide feedback. If needed, the first member can edit the listing before it goes live.
These product information management workflow improvements make adding listings to Amazon so easy. With a PIM system, your team doesn’t have to spend hours searching through spreadsheets, email threads, and other documents to find all the necessary information.
Instead, they can focus on creating high-quality listings instead of spending time finding product information.
8. To Help You Stay Organized
Product information management software can help you stay organized. When you use a PIM tool, you can keep track of everything related to your products, such as:
The Status Of Each Product (e.g., Available, Sold, Pending)
The Number Of Units Ordered For Each Product
The Date Of An Order Or Shipment
The Quantity Of Inventory Remaining
9. To Get More Sales From Your Store
PIM systems are designed to get more sales from your Amazon store. They allow you to manage your products better by providing detailed product information and making it easier to create product listings.
With a PIM system, you can quickly search for relevant products and filter out irrelevant ones. For example, you can look up products by name, manufacturer, price range, color, etc.
10. To Improve Customer Service
With a PIM system, customer service becomes much more straightforward. A PIM system allows you to access product information about any product listed on Amazon quickly. This means you can answer questions faster and resolve issues more efficiently.
Customers dislike searching for product data when it should be readily available. In addition, customers expect fast answers to their questions. Therefore, having a PIM system is essential for improving customer service.
11. To Save Time And Money
Product information management (PIM) solutions automate repetitive tasks. This frees up your team members’ time to focus on what matters most – building relationships with customers and selling products.
You don’t need to hire additional staff to handle product information management tasks. Instead, you can invest your resources into growing your business.
As you can tell, there are many benefits to using a product information management tool within your organization. It improves your distribution channel, guarantees the accuracy of product information, and provides a central database for your whole team to use.
Next, let’s discuss which product information management tool we suggest for Amazon Sellers and answer the question “what is PIM” one final time.
In Conclusion: What Is A PIM, And Why Should Your Brand Use One?
If you’re looking to improve your Amazon business, a PIM system is a great solution. A PIM system can help you save time, improve the accuracy of your product listings, and optimize your content for Amazon.
There are many benefits of using a PIM system for your business. From improving the accuracy of your listings to optimizing your content for Amazon, a PIM system can help you take your business to the next level.
In addition, a PIM system can help you ensure that all of your product information is accurate and up-to-date, which makes it easier to create listings that are compliant with Amazon’s requirements.
Overall, a PIM system can help you save time and improve the accuracy of your product listings. But which one do we recommend? If you’re an Amazon Seller, we think you’ll like Flat File Pro—a listing software for Amazon.
Click on the link or image below to learn more about Flat File Pro and start your free trial today.
What Happens If You Lose All Of Your Amazon Product Data?
Flat File Pro protects your Amazon business against data loss from human error, fraudsters, and other digital threats.
You can use this Amazon listing software to backup & restore your listing data and never worry about losing it again. Click the image below and sign up for your free trial of Flat File Pro!
Frequently Asked Questions
What Is PIM?
Product Information Management (PIM) is a system that helps businesses centralize and manage product data. Businesses can ensure accuracy, consistency, and completeness across all channels by having a single source of truth for product information. PIM also enables businesses to create compelling content that drives conversions and sales more easily.
What Is PIM Used For?
In today’s digital world, managing product information has become increasingly complex. With customers interacting with brands across multiple channels and devices, it’s essential to have a centralized system for managing product data. That’s where PIM comes in.
Businesses can ensure accuracy, consistency, and completeness across all channels by having a single source of truth for product information. In addition, PIM enables businesses to more easily create compelling content that drives conversions and sales.
What Is An Example Of PIM?
One example of a PIM for Amazon Sellers is Flat File Pro. Flat File Pro syncs your product data directly from Amazon Seller Central and works as a listing backup and restoration tool. It also has features to manage your product data across multiple Amazon marketplaces.
What Is A Website PIM?
A website PIM is a system that helps businesses manage product data for their website. Businesses can ensure accuracy and consistency across all channels by having a centralized system. In addition, a website PIM can help businesses create compelling content that drives conversions and sales.