How To Handle Unauthorized Sellers On Amazon

How to Handle Unauthorized Sellers On Amazon?

As an Amazon Seller, you might not be aware that unauthorized sellers on Amazon are listing your products without your authorization. This can severely damage your brands reputation, bring down the value of your products, and upset your authorized resellers. Thankfully, there are many ways to handle unauthorized sellers on Amazon. We’ve put together the top ways to get rid of this problem once and for all.

As an Amazon seller, you need to have a plan for handling unauthorized sellers of your products. Unfortunately, there are plenty of people who will steal your listing, undercut your price and avoid paying the commission fees. 

This can be frustrating and difficult to deal with if you don’t know how to handle it. In this blog post, we’ll go over some ways to handle unauthorized sellers to get back control of your listings!

» DOWNLOAD NOW: Learn Everything There Is To Know About Selling Effectively On Amazon With Our Ultimate Amazon Playbook [PDF]

What Is An Unauthorized Seller?

An unauthorized seller is any third-party retailer on Amazon who doesn’t have any right to buy your products. Yet, regardless of the lack of permission, they still set up a sales page on Amazon and sell your products. 

The worst part of unauthorized Amazon sellers is its not taking either side in these types of disputes. It can be problematic for your brand.

While Amazon will remove a listing if it goes against using a manufacturer’s intellectual property, such as using your brand name or trademarks, they won’t necessarily take action against products listed below your MAP pricing policy. This is because Amazon does not involve itself in pricing disputes, only in legal matters.

5 Ways To Handle Unauthorized Sellers On Amazon

If you find yourself in this situation, there are many ways you can deal with the problem. It depends on what you want the outcome to be. We’ve put together the top 5 ways to handle unauthorized sellers on Amazon.

1. Report Resellers Directly To Amazon

This strategy may work. However, Amazon takes a passive attitude toward disputes between brands and retailers involving such issues. The issues can be violations of brand or pricing guidelines.

One major exception to his problem is if Amazon detects that a seller is infringing a seller’s intellectual property rights. They will then remove the unauthorized listing and ban them from selling in the marketplace.

Amazon does not want to have any legal problems, so they will not host or allow any illegal content or activity that could violate the law.

Thankfully, if an unauthorized seller is trying to resell your products on Amazon, you might be able to fight for the case. That they’re infringing your intellectual property rights. 

For example, suppose they’re using anything trademarked material in their postings, such as a tagline, logo, description, or any other material that belongs to you. In that case, you can claim that they’re illegally using your intellectual property rights.

However, if the issue is that they’re pricing lower than what your price levels are. Or if they’re not approved with your network of dealers, Amazon will likely not take any action on your behalf.

2. Ignore The Sellers On Amazon

Some sellers or manufacturers might choose to ignore the unauthorized sellers on Amazon completely. For example, they may have already tried to approach the seller before about the issue, and the seller ignored it. Or they might not have been able to identify the seller. At that point, they might not know what to do to protect their business.

While companies may have tried to report it to Amazon, they may end up not being able to do anything because it doesn’t infringe upon your property rights. Unfortunately, this is one of the worst choices because it’s not stopping the problem.

Instead, it’s actually encouraging these sellers to continue to violate your products. It could hurt your brand or authorized resale network.

3. Become A Restricted Brand On Amazon

As an Amazon seller, you can be a Restricted Brand. This means that your products will have strict limits on which resellers can offer your items. Unfortunately, doing this also makes it harder for your authorized seller network to list your products, which can end up creating frustration.

This might seem like a long shot, but it’s definitely worth considering if unauthorized sellers continue to infringe upon your intellectual property rights (such as using trademarked material), and this is happening over and over again. Most retailers who use this strategy deal with high-end goods such as telephones, laptops or designer bags, etc. Unless you have an extremely valuable product, you might want to reconsider this option.

4. Consider Amazon Brand Registry

If you have a high-value product, and you’re noticing unauthorized sellers are listing your inventory for sale, then this might be an option worth considering.

Amazon Brand Registry has strict guidelines to follow in order to maintain access privileges. For starters, they only allow one authorized seller per account. This means there won’t be any more confusion about who’s selling what products because it will always be clear as day when looking at Amazon’s marketplace whether or not the reseller is actually authorized by you (the manufacturer).

Plus, you’ll have control over unauthorized listings as well as tools to help enforce unauthorized seller problems before they become too big. This extra protection can be worth it if you’re unsure how to move forward.

5. Set Up An Automated Detection System

One of the best ways to handle unauthorized sellers is to start tracking your products for pricing. This type of software works by constantly monitoring your brand on Amazon at all hours of the day and providing solutions if any unauthorized sellers are found on the platform.

This will help you detect when there is an immediate problem with your products or brand, allowing you to find and take control of the situation faster than if you manually searched or just happened to fall upon it.

Will Amazon Take Action Against Unauthorized Sellers?

While you can definitely report listings on Amazon, you’ll want to remember they don’t typically get involved in these types of issues. They will only help if there is a violation of intellectual property rights or if there are illegal reproductions of your products. The basic idea is that if it involves legal issues, Amazon will help.

However, they will not protect against your own distribution or reseller policies. Instead, when you report the listing, Amazon will be looking to find violations of their own policies and will remove products if any listings are in violation.

Get Ahead of Unauthorized Sellers On Amazon Today

It’s clear that one of the most important ways to stop unauthorized sellers on Amazon is to get ahead of the problem. This means tracking down resellers as soon as they appear on the market. However, policing the platform 24/7 can be near impossible for one person or business to take on, which is why we suggest using software to help you with this process.

There are excellent solutions, such as Sunken Stone’s free MAP compliance software, where you’ll be able to set up an account, answer a few questions on how you want to be alerted, and let our program take care of the rest. Once resellers are found on Amazon, you’ll receive their contact information, and the recommended following steps to take will be displayed on your dashboard.

The best part about the Free MAP compliance software? It’s completely free, so there’s no risk to you to see if it works for your business! Try it out today to get started.

Ultimate Amazon Playbook pdf Sunken Stone

Frequently Asked Questions

What Are Unauthorized Sellers?

Unauthorized sellers are individuals who buy products from a brand or authorized resellers, and then they list them for sale on Amazon. They are doing this without explicit permission from the brand, meaning that they aren’t following any brand guidelines for reselling, which can compromise the brand value and customer satisfaction.

How Can I Report Unauthorized Sellers On Amazon?

If you find unauthorized sellers on Amazon becoming a problem, you might be wondering how to report unauthorized sellers on Amazon. The best way to report them is within your Brand Registry page. From there, click “I have a question about an issue with my brand” and provide information such as product name or ASIN to help identify any listings that are in violation of your policies. Next, enter the appropriate information, and click submit.

What Happens When I Report Unauthorized Sellers On Amazon?

When you submit a complaint against one or more unauthorized sellers on Amazon, they will typically remove products from their website if it violates their own policy agreements or infringes intellectual property rights. 
Keep in mind that just because these individuals violate your guidelines doesn’t mean they’re violating Amazon- which is why we recommend using software to monitor for pricing changes and doing your own research first before reporting anything through customer service.

What Should I Do If Unauthorized Sellers Become A Problem?

There are many ways manufacturers can shut down unauthorized resellers. However, the first step is to get ahead of the problem by finding these unauthorized sellers. Thankfully, there are solutions to help take care of the problem and prevent it from happening again with Sunken Stone’s MAP compliance software; we will detect unauthorized sellers for you and provide the correct steps to take next.

Share this with your tribe
Share on facebook
Share on twitter
Share on linkedin
Share on email
Related Guides
Additional Perks

You May Also Like:

Receive weekly Amazon tips & tricks to improve your eCommerce strategy, growth & operations

No spam. No advertisements.


Performance-based Certified
Amazon Seller Partner



No spam. No advertisements.


2869 Historic Decatur Road
San Diego, CA 92106

1700 Westlake Ave N, Suite 200
Seattle, WA 98109


Performance-based Certified
Amazon Seller Partner



No spam. No advertisements.


2869 Historic Decatur Road San Diego, CA 92106

1700 Westlake Ave N, Suite 200 Seattle, WA 98109

Copyright © 2021 Sunken Stone. All Rights Reserved - Privacy Policy

Pin It on Pinterest

Share This