Adam Weiler is a serial entrepreneur who resides in Seattle, Washington. He is the Founder & CEO of Sunken Stone, a results-driven Amazon marketing agency for growing 7- & 8-figure eCommerce brands. Adam loves to cook, take vacations, and spend time with his family when he is not working. If you have questions or want to chat about Amazon, send him an email or reach out on LinkedIn or Twitter.
What are the main types of marketing technology for retailers?
There are several types of marketing technology for retailers, including:
Search engine optimization
Email marketing services
Customer relationship management
Product and inventory management
Digital marketing technology is essential because it helps businesses connect with their customers and create a more efficient and effective MarTech strategy.
Marketing technology is beneficial for retail brands on Amazon. It can help you automate and improve several marketing processes, from managing product reviews to creating listings and ads.
And as an Amazon seller, you know that having a successful brand is key to your success. To build and maintain a successful brand, your team must use various marketing technology tools that can help you reach and engage your Amazon target audience.
But with so many types of marketing technology available, it can be overwhelming to know which tools to use and how to use them.
Luckily, it isn’t challenging to understand the types of marketing technology available and how you can use them to improve your Amazon brand.
This blog post will break down the types of marketing technology that can help improve your Amazon brand. We’ll also provide an overview of each type of tool and explain how you can use it to benefit your business. Here’s what we cover:
Marketing technology helps businesses understand their customers and what they want. It also helps companies create better content, improve customer relationships, and increase conversions.
Marketing technology automates and improves marketing processes, making them more efficient and effective. Your brand can also use to track data and understand customer behavior.
Understanding Marketing Technologies And Why Marketers Need Them
There are many types of marketing technology available, each with its specific purpose. Marketers need to use these tools to automate tasks, improve efficiency, and track data.
Businesses can save time and money by using marketing technology while also improving their marketing efforts. These tools can help enterprises understand their customers better and create more targeted content.
What Are The Benefits Of Using Marketing Technology?
Businesses may experience several benefits by using marketing technology, including:
Improved Efficiency In Marketing Processes.
Increased Understanding Of Customer Behavior.
More Targeted Content.
Better Customer Relationships.
Higher Conversion Rates.
The Main Differences Between Marketing Technology and Advertising Technology
Marketing technology is often confused with advertising technology. However, there are some critical differences between the two:
Advertising technology is used to create and place ads, while marketing technology is used to automate and improve marketing processes.
Advertising technology focuses on creating awareness for a product or service, while marketing technology focuses on understanding customer behavior and providing a better customer experience.
Although you can often use these tools interchangeably, it’s essential to understand the difference to choose the right solution for your brand’s needs.
Now that you understand how marketing technology can help your business let’s look at the ten types of marketing technology available.
Types Of Marketing Technology – Defining A Marketing Technology Stack
A marketing technology stack is a collection of software that helps businesses automate and improve their marketing efforts. There are many types of marketing technology available, each with its purpose.
The types of marketing technology that make up a stack can vary depending on the needs of the business. However, there are ten types of marketing technology that leading brands typically use:
Data Analytics Tools
Content Management Systems
Customer Relationship Management Software
Digital Asset Management Systems
Conversion Optimization Tools
Search Engine Optimization Tools
Marketing Automation Platforms
Social Media Marketing Tools
Email Marketing Systems
Each type of marketing technology serves a different purpose and can be used to improve other aspects of your brand’s marketing efforts. Let’s take a closer look at the various types of marketing technology.
Data Analytics Tools
Data analytics involves collecting, organizing, and analyzing data to understand customer behavior.
Leading brands use data analytics to improve marketing efforts by understanding what customers want and how they interact with your brand.
There are many types of data analytics tools available, each with its purpose. Some common types of data analytics tools include:
Google Analytics – Google Analytics is a free tool that allows you to track website traffic and understand how visitors interact with your site.
Adobe Analytics – Adobe Analytics is a paid tool that provides more advanced features than Google Analytics, such as conversion tracking and customer segmentation.
KISSmetrics – KISSmetrics is a paid tool that helps businesses track the ROI of their marketing campaigns.
Selecting the right data analytics tool usually depends on the information you need to collect and your budget. Although some of these tools cost money, even free solutions such as Google Analytics can provide valuable insights.
Content Management Systems
Another essential type of marketing technology is a content management system (CMS).
A CMS is software that helps businesses create, manage, and publish content. Without a way to post content, brands miss out on opportunities to connect with customers and drive conversions.
Your brand should use a CMS to improve your content marketing efforts. A well-designed CMS makes it easier to create and publish high-quality content.
Additionally, a CMS can help your team track the performance of your content and make improvements accordingly.
There are many types of CMS available. Some common types of CMS include:
WordPress – WordPress is a popular open-source CMS that businesses can create a simple blog to build a complex website.
Drupal – Drupal is another popular open-source CMS that offers more advanced features than WordPress, such as multilingual support and granular permission controls.
Joomla – Joomla is an open-source CMS that offers a balance of features between WordPress and Drupal.
Like data analytics tools, the suitable CMS for your business usually depends on your needs and budget. WordPress is a good option for small businesses because it’s free and easy to use.
Customer Relationship Management Software
The next type of marketing technology is customer relationship management (CRM) software.
CRM software helps businesses manage customer data and interactions. Amazon brands often use this marketing technology type to improve customer service, sales, and marketing efforts.
There are many types of CRM software available. Some common types of CRM software include:
Salesforce – Salesforce is a popular CRM tool that helps businesses track customer data and manage sales processes.
Zoho CRM – Zoho CRM is another popular tool that offers similar features to Salesforce at a lower price point.
HubSpot Sales – HubSpot Sales is a free CRM tool that integrates with the HubSpot Marketing Platform.
Like data analytics and CMS tools, the right CRM for your business usually depends on your needs and budget. Because there are many differences between CRM tools, it’s crucial to select one that offers the features you need.
Digital Asset Management (DAM) Software
While considering the various types of marketing technology, very few are as crucial to retail brands as digital asset management (DAM) software.
DAM software helps businesses store, organize, and share digital assets such as images, videos, and documents. This type of marketing technology is essential for brands that produce a lot of digital content.
Without DAM software, it would be difficult to keep track of all your brand’s digital assets and make sure they are accessible to the people who need them.
DAM software is a convienent way to create marketing collateral types that customers love. However, there are several DAMs to choose from, so selecting the right one often involves a process of trial and error.
Here are some DAMs to consider:
Adobe Creative Cloud – Adobe Creative Cloud is a popular suite of tools that includes a DAM tool for storing and sharing digital assets.
Google Drive – Google Drive is a free online storage service that offers basic DAM features such as file organization and sharing.
Flat File Pro – Sync your Amazon Seller Central account data with Flat File Pro, and never worry about losing your product data again. Have all your digital product information in one location and bulk edit your Amazon listings.
The right type of DAM software for your business depends on the number and types of digital assets you have and your budget.
Adobe Creative Cloud is a good option for businesses that produce much visual content, while Google Drive or Dropbox may be better for companies with fewer digital assets.
A conversion optimization tool is the following type of marketing technology to consider.
While it’s relatively easy for brand owners to overlook conversion-focused types of marketing technology, doing so can significantly impact your business.
Conversion optimization tools help businesses improve their website’s conversion rate or the percentage of website visitors who take the desired action.
Not all conversion optimization tools are equal. Some common types of conversion optimization tools include:
Optimizely – Optimizely is a popular tool that allows businesses to create and test different website versions to see which converts better.
Google Optimize – Google Optimize is a free tool that offers similar features to Optimizely.
Unbounce – Unbounce is a tool that helps businesses create landing pages that convert better.
Your business’s proper conversion optimization tool depends on your website’s conversion goals.
You’ll also consider what you want to focus on to improve product listing and website conversions before committing to a specific conversion tool.
Optimizely and Google Optimize are good options for businesses to test different website versions. At the same time, Unbounce is a good option for companies that want to create high-converting landing pages.
Search Engine Optimization (SEO) Tools For Better Google Results
Search engine optimization (SEO) tools are the following type of marketing technology to consider are search engine optimization (SEO) tools.
SEO tools help businesses improve their website’s ranking in search results. SEO involves optimizing website content, structure, and code to make it more visible to search engines.
While the goal of SEO is to improve organic traffic, there are also paid types of marketing technology that can help with this goal.
Some common types of SEO tools include:
Google Search Console – Google Search Console is a free tool that helps businesses track their website’s performance in search results.
Bing Webmaster Tools – Bing Webmaster Tools is a free tool offered by Microsoft that helps businesses track their website’s performance in search results.
Moz – Moz is a paid tool that offers keyword research and link-building features.
The right type of SEO tool for your business depends on your budget and the time you’re willing to optimize your website.
Google Search Console and Bing Webmaster Tools are good options for businesses that want to track their website’s performance. At the same time, Moz is a good option for companies that want to invest in more comprehensive SEO features.
If your brand runs ads either on Amazon or other sites throughout the internet, advertising technology is a must-have.
Advertising technology, also known as ad tech, refers to the software and platforms used to buy, sell, manage, and optimize digital advertising campaigns.
Some common types of ad tech platforms include:
The Trade Desk – The Trade Desk is a popular self-service platform that allows businesses to buy and manage digital advertising campaigns.
MediaMath – MediaMath is another popular self-service platform with similar features to The Trade Desk.
Google Ads – Google Ads is a paid tool offered by Google that helps businesses create and manage online advertising campaigns.
Selecting the right advertising platform isn’t always straightforward. Like the other types of marketing technology, it depends on your business’s specific needs.
The Trade Desk and MediaMath are good options for businesses that want to buy and manage digital advertising campaigns. At the same time, Google Ads is a good option for companies that want to create and manage online advertising campaigns.
Marketing Automation Tools
Does your brand currently use a marketing automation tool? If not, you might consider adding one to your marketing stack.
Marketing automation tools help businesses automate repetitive tasks, such as email marketing, social media posting, and lead nurturing.
There are marketing automation tools for just about everything, and similar to the other types of marketing technology available, there are many options available.
Some common types of marketing automation tools include:
HubSpot – HubSpot is a popular all-in-one platform that offers email marketing, social media management, and CRM.
Pardot – Pardot is another popular all-in-one platform with similar features to HubSpot.
Infusionsoft – Infusionsoft is a tool that specializes in email marketing and lead nurturing.
With ranging prices and service lists, marketing automation is one area where your team must do their research to find the best tool for your needs.
HubSpot, Pardot, and Infusionsoft are all popular options that offer a range of features, so it’s essential to evaluate your needs before deciding.
Email Marketing Platforms
Last but not least, email marketing platforms are another type of marketing technology that can help improve your brand’s performance.
Email marketing platforms allow businesses to create and send newsletters, promotional emails, and other email campaigns.
There are many different types of email marketing platforms available, from simple self-service tools to complex enterprise solutions.
Some common types of email marketing platforms include:
MailChimp – MailChimp is a popular self-service tool that offers a range of features such as template creation and campaign tracking.
Constant Contact – Constant Contact is another popular self-service tool that offers similar features to MailChimp.
ExactTarget – ExactTarget is an enterprise solution that offers a range of advanced features such as segmentation and automation.
Email marketing platforms vary in price and functionality. Everything from template choice to ease of creating emails and sending limitations will impact your decision.
MailChimp and Constant Contact are good options for businesses that want simple email marketing tools, while ExactTarget is a good option for businesses that need more sophisticated features.
As you can tell by reviewing these ten types of marketing technology, a lot goes into building and executing a successful marketing tech strategy.
However, it doesn’t need to be a hassle to locate exceptional types of marketing technology that will work for your business.
By following these three steps, you can create a MarTech stack that will take your brand to the next level:
Step One: Assess The Marketing Technology Landscape And Marketing Environment
Before you start adding types of marketing technology to your stack, it’s vital that you first assess the current landscape and what kind of environment your brand is operating in.
Understanding the marketing landscape in your industry will help you identify gaps in your current stack and give you some ideas of what types of marketing technology might be a good fit for your business.
To get started, answer the following questions:
What types of marketing are you currently doing?
What types of marketing would you like to do?
What types of marketing technology do you now have in place?
What types of marketing technology would you like to have in place?
There are so many types of marketing technology out there, and every class has many major service providers.
It can be helpful to work with a marketing technologist who can help you sift through the options and find the types of marketing technology that will work best for your business.
If you’re unsure where to start or what types of marketing technology would be a good fit for your business, consider consulting with marketing technologists.
Marketing technologists are experts in marketing technology and can help you create a MarTech stack that’s tailored to your specific needs.
Some things to keep in mind when working with marketing technologists include:
Defining your business goals and objectives.
Assessing your current landscape and environment.
Identifying any gaps in your existing stack.
Determining which types of marketing technology would be a good fit for your business.
Creating a custom MarTech stack that’s tailored to your specific needs.
By following these three steps, you can create a marketing technology stack to help you achieve your business goals and take your brand to the next level.
What Happens If You Lose All Of Your Amazon Product Data?
Flat File Pro protects your Amazon business against data loss from human error, fraudsters, and other digital threats.
You can use this Amazon listing software to backup & restore your listing data and never worry about losing it again. Click the image below and sign up for your free trial of Flat File Pro!
Frequently Asked Questions
What are the 6 types of marketing technology?
The six types of marketing technology are advertising tools, marketing automation, social media marketing software, email marketing, digital marketing technology, and content management systems.
What are the different e marketing technologies?
There are many types of e marketing technologies, but some common ones include email marketing, social media marketing software, digital marketing technology, and content management systems.
What are the 4 types of marketing?
The four types of marketing are product marketing, price marketing, place marketing, and promotion marketing.
What new technologies are used in marketing?
Some new types of marketing technologies used include virtual reality, augmented reality, and artificial intelligence. These technologies are helping marketers create more immersive and interactive experiences for their customers.