Robert Runyon is the Chief Growth Officer at Sunken Stone, an Amazon marketing agency for growing 7- & 8-figure eCommerce brands. Robert has a background in B2B marketing & 3rd party logistics, and runs the day-to-day marketing operations at Sunken Stone. He manages the website, YouTube channel, and email marketing campaigns. When he’s not working, you can find him spending time with his family, taking vacations or umpiring college baseball. If you’d like to chat about Amazon, baseball or have a question about marketing, reach out to him on LinkedIn.
How Long Does It Take To Get Approval To Start Selling Cosmetics On Amazon?
Cosmetics falls under the gated products category on Amazon. It takes approximately 2 to 4 weeks to get your account ungated on Amazon and start selling cosmetics.
However, there are some specific requirements you must fulfill to get approval from Amazon.
In this article, we will discuss how to get approval for selling beauty products on Amazon and a few must-follow steps to guarantee consistency and long-term success. This can be a very lucrative business when done correctly.
Did you know? According to eMarketer, Cosmetics (a sub-category under Amazon’s Beauty and Personal Care category) was the third fastest-growing category on Amazon after food/beverage, and apparel/accessories in 2018.
The Cosmetics sub-category, which was once very limited in online retailing, has shown massive growth in gaining traction and has received an increase in demand in a short period of time.
This is mostly due to the recent growth of social media marketing, website, blog personalization, and e-commerce platforms.
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Amazon has separated beauty products into the following subcategories:
These particular sub-categories really help both the buyers and sellers in being specific about what they are buying or selling and make the searching process a lot easier for the sellers.
As we mentioned earlier in the article, beauty products, specifically cosmetics, have shown a massive rise in popularity over the last few overs, it is no secret that the scope of Beauty Products on Amazon would only increase from now on.
With that being said, it is not that easy to get into selling Beauty Products on Amazon since, generally, more than 90% of cosmetics sold are branded. The reason is, cosmetics are something that involves chemicals and other laboratory substances.
This requires years of research and development. Companies with a lot of capital can afford this, and hence they spend a lot of money on marketing these products.
Products that are promoted well always sell well. People overall will purchase tried and tested beauty care products that these big brands sell. No one would like to risk their skin with some obscure brands.
But if you have a private label, you are likely to sell beauty products well and earn a lot of money from them.
Additionally, since it is your private label, you need to ensure you sell well to earn well. In conclusion, it can be assumed that one is more likely to sell well if you have a private label and have experience with selling beauty products in the past.
However, if you want to do retail arbitrage, considering the cost and other expenses involved with Amazon, you will be left with very litter margins to even consider it as a business.
If you want to check out more ways to make money on Amazon effectively, check out this article from us.
Let’s get one thing straight right away! Amazon is really strict when it comes to its requirements and restrictions for selling beauty products.
Here are the requirements that you must fulfill in order to sell the cosmetic products on Amazon:
Cosmetics labels and detail pages should be labeled in English with the below-mentioned data:
There are some cosmetic products that Amazon specifically prohibits such as, Corrective and cosmetic contact lenses, Latisse, Obagi Nu-Derm Sunfader, Obagi Nu-Derm Clear, Obagi Nu-Derm Blender, Obagi Nu-Derm, and more.
Before you apply to get approval to sell in the Beauty products category, Amazon will need to see that you meet the following criteria:
Now that we have discussed the criteria required to enter the program let us get into some tips and general steps to help you get approval.
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What Is Meant By Gated Products?
Gated products require approval before you sell. Amazon might require performance checks, additional fees, and other qualifications for certain products and categories. The categories are gated to protect both customers and sellers.
How Long Does It Take To Get Ungated On Amazon?
It takes around 2 to 4 weeks to get ungated on Amazon and start selling those ungated products.
Are There Any Region-Specific Requirements To Sell Beauty Products On Amazon?
There are no major province-specific or city-specific requirements however if you want your product to be sold into California or New York, antiperspirants, deodorants, and hairsprays must not contain toxic air contaminants.
What Type Of Ingredients Are Prohibited In Beauty Products?
Products containing ingredients derived from large aquatic animals (such as sharks, whales, dolphins, or porpoises) are prohibited from sale.
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