Adam Weiler is a serial entrepreneur who resides in Seattle, Washington. He is the Founder & CEO of Sunken Stone, a results-driven Amazon marketing agency for growing 7- & 8-figure eCommerce brands. Adam loves to cook, take vacations, and spend time with his family when he is not working. If you have questions or want to chat about Amazon, send him an email or reach out on LinkedIn or Twitter.
Why is product content management software essential for retailers and CPG brands?
Product content management software is essential for retailers and CPG brands because it helps them manage their product data and ensure that the right product information is being displayed to shoppers.
Without this type of software, retailers and CPG brands would have a difficult time keeping track of their inventory, managing their product descriptions, and providing accurate product information to shoppers.
Today’s customer relies on accurate product data to make informed purchasing decisions. If that information is incorrect or incomplete, it can lead to a bad experience for the consumer.
Inaccurate product content can also be costly to manufacturers as they must spend time and money correcting erroneous information.
As a retailer or consumer goods manufacturer, you must accurately represent your products online. But what’s the best way to add this functionality? The answer lies in product content management software.
This article explains what product content management (PCM) software is, how it works, why it’s essential, and twelve ways consumer packaged goods companies can use it to improve their businesses.
Sometimes people use the terms product content management and product information management interchangeably, but there are critical differences between them.
Product content management software primarily does three things:
First, product content management software helps retailers manage their product data by providing an easy-to-use interface to update and maintain product descriptions.
Second, product content management software helps retailers and manufacturers manage their product content across all channels, including websites, mobile apps, social media, search engines, etc.
And third, product content management software provides consumers with access to accurate product information through reviews, ratings, and other user-generated content.
Product content management software is typically different from product information management software because it focuses on managing product content rather than creating new product content. Thus PIM is great if you’re creating a database for stores online.
Before explaining the ten genius uses of product content management software, let’s first discuss the challenges that product content management software solves and a few differences between PCM and PIM.
Why Content Management Systems Are Perfect For CPG Brands
Content management systems help companies create, edit, store, and publish high-quality product content across multiple platforms.
Likely, many departments within your organization create product data. However, these additions are lost without a single source of truth when one department updates its product data while another doesn’t.
Creating workflows within organizational silos creates a problem for brands who want to provide consistent product content across their marketing channels. A brand asset management system that incorporates product content management software solves this issue.
For example, let’s say that a company sells both food and non-food items. The brand may have a separate marketing team responsible for writing about food products and another for non-food items.
If the team responsible for writing about food items needs to change the description of a non-food item, then those changes will not automatically propagate to the other marketing teams’ copy.
If you’re a CPG brand, you know that consistency is critical. Still, traditional approaches to content creation often don’t allow for it. That’s where a product data management system that provides eCommerce digital asset management comes into play.
Marketers can easily create, edit, and share product content across any channel when using product content management software. It acts as an entire product catalog that makes it possible to share product content across channels.
And as a collaboration tool, content management systems enhance collaborative workflow while providing a central location for storing and sharing product content.
How’s It Different From Product Information Management Or Product Experience Management?
The difference between product content management software and product information management or product experience management software is pretty simple.
One of the most important benefits of using a product content management system increases customer satisfaction.
You can improve many business processes using PCM software, which is a huge benefit of increasing customer loyalty and satisfaction.
8. Improve Productivity
Product content management systems also help increase productivity.
This is especially true for companies that sell products that require frequent updates.
If you constantly have to update your website, you’re going to waste a lot of time.
Instead, it would be best to use PCM software to make sure that everything stays updated.
9. Reduce Risk Of A Data Breach
If you don’t have an excellent way to manage your data, you risk losing valuable information.
This is one of the biggest reasons businesses choose not to invest in PCM solutions.
They simply don’t know how to protect their data from being stolen.
That’s one benefit of our listing software for Amazon, Flat File Pro.
Not only does it list your product data in one place, but it also provides nightly backups
10. Simplify The Process Of Creating Content
Creating content is one of the most complex parts of running an online business.
You have to create new content every day, but you also have to be consistent.
Otherwise, people will lose interest in your site or company.
PCM software helps simplify creating content by allowing you to create posts, pages, and even videos without any coding knowledge.
11. Create Better-Looking Print Catalogs & Listings For Online Marketplaces
You can quickly locate your brand assets when you use a product content management system to manage your product data.
Plus, since your assets are accessible and always ready for a marketing campaign, you can use them to create better-looking print catalogs and listings for your online marketplaces.
12. Make It Easier To Find Your Products
When you use a product content manager to organize your products, you can find them easier.
And one benefit of making it easier for your internal teams to find your products is that they’ll spend less time searching for them.
It’s one reason product managers are an essential tool for retailers and consumer goods companies.
Without having data that’s easily assessable through internal and external systems, companies struggle to create and update product listings accurately.
And at the end of the day, not being able to find product information is frustrating for internal teams, external partners, and customers.
You must get your product content right and make it available in multiple sources.
As you can see, there are numerous benefits of using a product content management system. Although it will take time and resources to implement within your organization, you’ll never go back once you’ve done so! To learn the challenges of optimizing a product database, see “what is database normalization and why is it important?”
So if you want to start selling more on Amazon, check out our listing software for Amazon today. It makes it simple to add products in bulk on Amazon.
Flat File Pro is also perfect for businesses looking to simplify their Amazon sales channel using product content management software that’s team-friendly and easy to navigate.
What Happens If You Lose All Of Your Amazon Product Data?
Flat File Pro protects your Amazon business against data loss from human error, fraudsters, and other digital threats.
You can use this Amazon listing software to backup & restore your listing data and never worry about losing it again. Click the image below and sign up for your free trial of Flat File Pro!
Frequently Asked Questions
What is product content management system?
A product content management system (or PCM) is a solution that allows you to store all of your product data in one central location. This makes it much easier to access and edit your product information.
What is PIM software used for?
PIM software is used for managing product information like price, description, images, videos, and other details.
What is an example of PIM?
One example of PIM is Flat File Pro, a listing software for Amazon Merchants. Flat File Pro stores product information in flat files, which means it’s easy to add, remove, and modify product data. It can also sync much of your product data directly from the software into your Amazon Seller Central account.
Which of the following are examples of PIM applications?
Flat File Pro is an example of a product content management system or PIM application. Additional PIM applications include Evernote, Google Calendar, and Evolution.