Adam Weiler is a serial entrepreneur who resides in Seattle, Washington. He is the Founder & CEO of Sunken Stone, a results-driven Amazon marketing agency for growing 7- & 8-figure eCommerce brands. Adam loves to cook, take vacations, and spend time with his family when he is not working. If you have questions or want to chat about Amazon, send him an email or reach out on LinkedIn or Twitter.
Why should CPG and retail brands use product catalog management software?
There are many reasons why CPG and retail brands should use product catalog management software. Perhaps the most important reason is that it can help to ensure that your product information is accurate and up-to-date.
Inaccurate product information can lead to customer dissatisfaction, returns, and lost sales. Product catalog management software can also help your brand manage a product catalog by making it easier to add or remove products and keep track of inventory levels.
Managing a product catalog within your eCommerce business can be a daunting task. There are always product details to maintain, images to keep track of, and pricing information to be updated regularly. Fortunately, product catalog management software can make this process much more manageable.
This article explains some of the key benefits of using product catalog management software and how it can streamline your CPG business. This information is vital because a streamlined product catalog can increase online and in-store sales, reduce operational costs and improve customer satisfaction.
10 Delightful Uses Of Product Catalog Management Software
Product catalog management software is a must-have for any business that sells products online or in brick-and-mortar stores.
Catalog software can help your team keep track of your inventory, streamline your ordering process, and create customized reports.
With so many benefits, it’s no wonder that product catalog management software is an essential tool for businesses of all sizes.
Still not convinced? Here are ten uses of product catalog management software that your business can take advantage of:
1) Help Team Members & Collaborative Users Locate Accurate Product Data
Let’s say that your sales team is giving a presentation to a potential client. They pull up your product catalog on their laptop, but they can’t find the correct product information.
The presenter probably couldn’t find the correct information because it was spread across multiple Excel sheets or buried in an outdated product catalog.
Duplicate, incorrect, or siloed product data is a common problem for businesses that don’t use product catalog management software.
Instead of scrambling to find the correct data, your team can use product catalog software to locate accurate and up-to-date product information quickly.
With a product information management solution, you can ensure that your sales team always has access to accurate product information. This way, team members and collaborators can easily find the information they need when they need it.
2) Sync Digital Catalogs To Your Sales Channels
If you sell products through multiple sales channels (e.g., your website, Amazon, eBay), it’s essential to keep your digital catalogs in sync.
Imagine a customer is browsing products on your website. Then, they see the same product advertised on Amazon and decide to buy it from there.
However, when they receive the product, they realize that it’s not the same as what they saw on your website. Instead of being happy, the customer feels disappointed and may never buy from you again.
This scenario is all too common for businesses that don’t use product catalog management software. With a catalog platform, you can ensure that your digital catalogs are always in sync, no matter where your customers are shopping.
Centralizing your product data makes it easy to update your catalogs across your sales channels to avoid potential customer disappointments or platform penalties.
3) Build A Central Database For Your Online Catalog & Digital Assets
As your business grows, you’ll likely accumulate many digital assets, such as product photos, videos, and descriptions.
If these brand assets are spread across multiple devices and platforms in several departments, keeping track of them can be challenging.
Product catalog management software provides a central repository for all your digital assets. With a catalog platform, you can easily find the files you need. If you don’t yet use an eCommerce digital asset management system, now’s the time to try!
4) Improve Your Inventory Management Processes
If you sell products in brick-and-mortar stores, you’ve struggled with inventory management at some point.
Out-of-stock products can lead to lost sales and frustrated customers. On the other hand, too much inventory can tie up your working capital and lead to storage fees.
Product catalog management software helps you strike the perfect balance between too much and too little inventory.
With a catalog platform, you can track your inventory levels in real-time and receive alerts when it’s time to reorder products. Tracking inventory can avoid the costly mistakes that often come with manual inventory management processes.
5) Keep Your Digital Product Catalog Up-To-Date For Your Sales Teams & Customers
Your product catalog is one of your most important marketing assets. It’s often the first touchpoint between your business and a potential customer.
If your product catalog is outdated, it can reflect poorly on your brand and turn customers away.
Product catalog management software helps you keep your digital product catalog up-to-date for your sales teams and customers.
No one likes receiving an outdated product catalog. With a catalog platform, you can ensure that your sales teams and customers always have access to the most current product information.
6) Assist With Digital & Print Catalog Creation
Creating a digital or print catalog can be a time-consuming and tedious process. There are many moving parts to solve, from finding the right product photos to designing the layout.
The catalog creation process can be even more challenging if you don’t have a centralized database with all of your product information and assets.
Product catalog management software provides a central repository for all your product data and assets. Use it to help your team members quickly find the information and files they need to create a high-quality digital or print catalog.
7) Track Your Purchases & Order History
If you sell products online, it’s essential to keep track of your customers’ purchase history. Top brands use this information to improve their customer service and marketing efforts.
Product catalog management software provides a central database for stores online with all of your customer purchase data. Use this customer information to send targeted marketing emails, and upsell customers on complementary products.
8) Manage Multiple Marketplace Websites & Online Stores From One Place
Listing products, editing product data, and ensuring that products are in stock across multiple online marketplaces can be time-consuming and complicated processes.
It’s often difficult to keep track of inventory levels and product data when managing multiple eCommerce stores.
Product catalog management software provides a single platform for managing all of your marketplace listings. You can track inventory levels, update product data, and monitor sales performance from one central location.
9) Automate The Inventory Tracking Process
If you sell products in multiple brick-and-mortar stores, you’ve struggled to keep track of inventory levels.
It’s often difficult to know when products are running low in specific stores or if you need to reorder products for an Amazon warehouse.
Product catalog management software can automate the inventory tracking process for you.
You can set up alerts to notify you when products are running low in specific stores with a catalog platform.
This information can help you better manage your inventory and avoid stockouts.
10) Create Customized Reports That Are Useful For Marketing & Sales Teams
Your product catalog contains a wealth of data that your team can use to improve your marketing and sales efforts.
However, this data is only helpful if you can easily access it and generate reports.
Product catalog management software provides customizable reporting features that allow you to generate the reports you need.
Use catalog data to track marketing campaign performance, monitor sales trends, etc.
Additional Benefits Of Catalog Management
Product catalog management software is a powerful tool that can help you manage your product catalog and keep your sales teams and customers up-to-date.
Use it to create a central repository for your product data and assets, track inventory levels, generate reports, and automate the inventory tracking process.
But which product catalog management software is right for your business? The answer depends on your specific needs.
If you sell products in multiple physical stores, you’ll need a catalog platform to manage inventory levels and automate the inventory tracking process.
If you have an extensive catalog of products, you’ll need a software solution that can help you easily organize and find product information.
And if you sell products in multiple online marketplaces, you’ll need a platform that can help you manage your online listings from one central location.
Do some research and take the time to find a product catalog management software that’s right for your business.
With the right platform in place, you’ll better manage your product catalog, improve your marketing and sales efforts, and keep your customers up-to-date on your latest products.
Let’s discuss our recommendation for the best product catalog management software—Flat File Pro.
Flat File Pro Our Recommended Product Catalog Management Software
Flat File Pro is a product catalog management software for Amazon Sellers. It works as a central repository of your product data, which imports directly from your Amazon Seller Central account.
Your team can use Flat File Pro to create, edit, and update your product data—including images, descriptions, price, inventory levels, and more. Any changes within Flat File Pro sync with your live Amazon listings nightly.
Flat File Pro also offers features for managing your online listings from one central location. You can use the software to conduct backup data recovery, update product data on multiple marketplaces, bulk edit listings, generate flat inventory files, etc.
Conclusion – CPG Brands Can’t Live Without Product Catalog Management Software
Product catalog management software is a critical tool for any brand that sells products.
If you’re not using a catalog platform, you’re likely missing out on meaningful opportunities to improve your marketing and sales efforts.
From automating the inventory tracking process to generating valuable reports, product catalog management software can help you streamline your operations and improve your bottom line.
Suppose you’re looking for a product catalog management software that can help you streamline your Amazon sales channel operations and improve your bottom line. In that case, we recommend giving digital asset management software Flat File Pro a try.
What Happens If You Lose All Of Your Amazon Product Data?
Flat File Pro protects your Amazon business against data loss from human error, fraudsters, and other digital threats.
You can use this Amazon listing software to backup & restore your listing data and never worry about losing it again. Click the image below and sign up for your free trial of Flat File Pro!
Frequently Asked Questions
What is Catalogue management software?
Product catalog management software is a database-driven software application that enables businesses to create and maintain a product catalog. The software typically includes tools for managing product data, images, pricing, and inventory information.
What are the kinds of catalog management software?
There are several types of catalog management software available on the market. These include: • Flat File Pro • Sales Layer • Plytix • MarketStudio
How do you maintain a product Catalogue?
Maintaining your product catalog requires your team to focus on several activities, including: • Choosing a product catalog management software that works for your brand. • Tagging, categorizing, and adding product data. • Organizing and correcting your eCommerce product database. • Building trust by uploading accurate product data.
How do I create a product Catalogue?
Creating a product catalog is easy if you follow these steps: 1. Collect all your product data from any internal and external teams. 2. Determine your product catalog structure. 3. Design a product catalog that explains the essential information. 4. Publish your catalog on any eCommerce marketplaces and your website.