Adam Weiler is a serial entrepreneur who resides in Seattle, Washington. He is the Founder & CEO of Sunken Stone, a results-driven Amazon marketing agency for growing 7- & 8-figure eCommerce brands. Adam loves to cook, take vacations, and spend time with his family when he is not working. If you have questions or want to chat about Amazon, send him an email or reach out on LinkedIn or Twitter.
How do you write a title for an Amazon product?
When writing a title for an Amazon product, remember to focus on what the customer wants. Use keywords that accurately describe the product and its benefits. Keep it short and sweet, and make sure it’s accurate and descriptive.
Here are three tools that you can use to make it easier to write winning product titles for Amazon:
Flat File Pro.
Please continue reading to discover how we use these tools to craft exceptional product listing titles on Amazon.
Learning how to write a product title for Amazon seems simple, but it is not easy. You need to be creative and have a good understanding of your products.
The difference between success and failure on the eCommerce platform usually comes down to the quality of your product listing and title.
If you are looking for some inspiration on what to write in your product title, then you’re in luck!
We will explain how to write a product title for Amazon and share three tools we use here at Sunken Stone to help us develop notable titles.
So, get ready to learn how to write a product title for Amazon. We promise it’ll be painless. Here’s what you’ll learn in the upcoming sections:
After the lesson, you’ll know exactly which tools to use when creating a product title for Amazon! Before we begin, let’s cover the basics of product titles.
What Is A Product Title?
A product title is the first thing people see when searching for your product. If you want them to click through to your product page, you need to ensure that this is an attention-grabbing title.
Amazon has over 200 million searches per day. That means more than 2 billion potential customers could potentially buy your products. So, if you don’t grab their attention right away, they will move on to another product.
Amazon uses a scoring system to rank your product listings based on how well they match keywords. The higher the score, the better chance you are found by customers.
The best way to find out what words customers are searching for is to look at other similar products. You can do this using Amazon’s Keyword Tool or Google’s keyword tool.
You should also check the competition for each term. If you notice that many competitors are selling similar products, you may consider changing your title to something else.
3 Tools We Use To Write Epic Product Titles At Sunken Stone
Before we get into our top three tools, we want to shout out to Hemingway Editor. Although we use it a lot while crafting epic product titles at Sunken Stone, it didn’t make the top three list.
However, we felt it would be helpful to know since we often use it to discover improvements to our partner’s product titles.
Next are the top three tools we use at Sunken Stone to create next-level product titles.
Helium 10 Cerebro
Helium 10 Cerebro is a tool to find keywords for our product titles. It’s a great tool because it provides you with a list of relevant keywords and tells you how competitive those keywords are.
Finding relevant keywords is vital because it helps you understand how difficult it will be to rank your product for those keywords. You must know how your competition optimizes their titles if you want to outrank them.
You can also use Helium 10’s Cerebro tool to spy on your competition and see what keywords they are targeting. Researching the competition is a great way to find low-hanging fruit keywords that you can quickly rank for.
Grammarly Pro is a tool to check our grammar, spelling, and punctuation. It’s crucial to have error-free titles to make you look more professional.
Plus, Amazon is very strict about the quality of your product listing. If you have a lot of errors in your title, they may remove your listing entirely.
Grammarly Pro is an excellent tool because it catches errors and provides suggestions on how to improve your writing. We highly recommend using this tool if you want to write a product title for Amazon that stands out from the crowd.
Flat File Pro
And finally, our top tool for writing product titles is Flat File Pro. Flat File Pro is a listing software for Amazon that we use to update our partner’s Amazon listings with new data.
They want them to be short, concise, and easy to read. If you don’t follow this rule, Amazon could ban you from selling products on the site.
You can do a few things to make sure that your title is as effective as possible.
1. Start With The Product Category
The first thing you want to do is start with the product category. Search within your categories to see which terms your competitors use.
Understanding how to craft a title that matches your product category will give you an idea of the types of words and phrases that people are searching for on Amazon.
For example, if you’re selling a book, you’ll want to include words like “book” or “novel” in your title.
2. Use Keywords
The next thing you want to do is include keywords in your title. These are the words and phrases that people are searching for on Amazon.
For example, if you’re selling a book about cats, you’ll want to include the word “cats” in your title. However, you want to avoid keyword stuffing, which is adding too many keywords into your title.
Of course, we’ve already discussed how we use Helium 10 Cerebro to locate keywords, so you should already know how to do it.
3. Use Power Words
In addition to keywords, you also want to use “power words.” These are words that have a lot of emotion behind them. You can’t use promotional phrases, like the word “sale,” so power words are effective in titles.
Some examples of power words include:
4. Be Creative
The last thing you want to do is be creative with your title. Creativity is where you can stand out from the competition. It’s vital to be creative while creating titles and product descriptions. A little creativity even helps with search engine optimization.
Some tips for being creative with your title:
Include the product’s benefits in your title
Please make a list of adjectives that describe your product and use them in your title
Use puns or play on words
Now that you understand the basics of writing a product title for Amazon, it’s time to put what you’ve learned into practice.
Take some time to craft your product titles after reading these helpful suggestions on how to write a product title for Amazon.
What To Include And Exclude In Great Amazon Product Titles
The most important thing to include in your product title is what people will search for if they want to find your product.
Take notable information from your product descriptions, use words that explain the product type, and even search your customer reviews (especially the positive reviews) to locate great content to add to your titles.
If you already understand Amazon SEO, the next step is to think like the search engines. What would Amazon look for when trying to decide whether or not to rank your page?
Does your current product title formula or any of your company’s style guides help answer this question? If not, it’s time to reconsider your approach.
The Formula For Writing Amazing Amazon Product Titles
If you want to write fantastic product titles for Amazon, you need to understand the formula. The formula is simple:
Product Category + Keywords + Power Words + Creativity = AMAZING PRODUCT TITLE!
By following this simple formula, you’ll be well on your way to writing notable product titles for Amazon.
It would be best if you even threw words that share your brand in the combination. An example formula that you can use to create a product title that highlights your brand is:
Your Brand Name + Product Category + Product Name + Keywords + Power Words = AMAZING PRODUCT TITLE!
Take some time to play around with the formula and find the best title for your product. In the meantime, here are some additional suggestions that you can use to write fantastic product titles for Amazon.
Extra Tips On Writing Great Product Titles
The first thing I look for in a product title is whether it has any keywords. If it does, then I know this will be a successful title.
We also look for words that describe what the product is. For example, if you’re selling a book, you might want to include “book” in the title.
Amazon doesn’t allow any special characters in your product title. So if you want to include a hyphen, underscore, or period, you’ll need a different way to represent it.
Use Basic Building Blocks Of Amazon Product Titles
The critical elements of a successful product title include:
1) Keywords – These should appear near the beginning of the title, so they stand out from the rest of the text.
2) Description – This is where you describe what makes your product unique.
Get The Title Length Correct
The first thing people notice about a book cover is its title. The same thing is true for product listings on Amazon.
The title will first catch people’s attention, so it’s essential to make sure it is eye-catching and relevant.
Use The Title To Express What Your Product Is
Your title should give a potential customer an idea of your product without reading the entire listing.
It should also be catchy and interesting enough to make someone want to learn more about it.
Include Beneficial Phrases In Your Titles
Including phrases like “Bestselling Author” or “New & Improved” in your title can help improve your click-through rate (CTR).
Amazon sees these as beneficial phrases, so including them in your title can help you rank higher in search results.
Follow Formatting Rules
The most important thing to remember when writing product titles is that they should be concise and informative. They shouldn’t contain any jargon or buzzwords.
Suppose you’re using a tool like Helium 10 Cerebro to find out what keywords people are searching for. In that case, it will show you which words are most popular and, therefore, best to include in your title.
Additional formatting rules include:
No special characters (except for a few, see Amazon’s title guidelines here)
No more than 100 characters
Titles must be in English
Stay Away From Short Titles
Short titles are often used by people who don’t know what they’re doing. They’re not searchable, so it’s hard to find them. If you want to rank well, avoid using them.
Add Features Attributes And Use Cases
Product titles should include all the information needed to understand what the product does and why it will benefit the user.
The best way to do this is by adding “features” and “attributes” to your product title.
Features are things like “100% natural ingredients,” “made from 100% recycled materials,” or “free shipping.”
Attributes are specific details about your product, such as “handcrafted in New York City,” “Available In Three Sizes,” or “Free Gift.”
Focus On The Money: How To Write A Product Title For Amazon That Sells
Any Amazon seller must understand what makes a product title compelling. A compelling title will attract people who want to read about it.
If you don’t know what makes a product title appealing, ask yourself why someone would click through from an Amazon search to your product listing. What would they find if they clicked through?
The title should promise a benefit to the customer. It should also be accurate and not misleading in any way.
Focus on what the product can do for the customer, not on what the product is. Phrases like “new and improved” or “exclusive” are overused and no longer as effective as they once were.
To write an Amazon product title that sells, you need to understand what makes people buy. People want to know what’s in it for them, so focus on your product’s benefits.
Valuable words that describe what the product does or how it will improve their lives are always a good place to start.
These additional tips will help you write a title that sells products on the top eCommerce marketplace.
Use These Tips To Write A Product Title That Sells
When you’re writing a product title, keep these tips in mind:
Please focus on the customer and what they want
Use relevant and accurate keywords
Keep it short and sweet
Test different titles to see what works best
By following these tips, you can write a product title that sells and helps improve your conversion rate.
Consider How Titles Impact Search Performance
The most important thing to remember when writing a title is to keep it short and sweet. Don’t try to cram too many keywords into one sentence.
Instead, focus on using relevant words that will attract customers to click through to your listing.
There’s a lot that goes into search results on Amazon. Relevancy is vital, so make sure your title accurately describes the product and what it can do for the customer.
If you get the fundamentals right, you will be well on your way to Amazon success.
Test Different Listing Titles To Improve Click-through Rates
The click-through rate (CTR) is the percentage of people who clicked on your link from Google search results.
CTR is important because it tells you whether your content is getting found by users.
If you want to improve your CTR, you should focus on creating high-quality content that will rank well in organic searches.
Focus On Those Conversions
The conversion rate is the number of visitors who click from your site to another website.
For example, if you have 1,000 visitors per month and 10% convert, 100 people will visit the merchant’s website each month.
Conversion rates are significant because they tell you how effective your marketing is.
To increase your conversion rate, you need to create high-quality content that will appeal to your target audience.
When you write a title that sells, you’re also writing a title that converts. Make sure your title accurately describes the product and its benefits so that people will want to buy it.
If you want to write a product title that sells, focus on the customer and what they want. Use relevant and accurate keywords, and keep it short and sweet.
Test different titles to see what works best. You can create a title that will help improve your conversion rate by following these tips.
Here at Sunken Stone, we use specific tools to craft unique product titles. Our favorite for making bulk adjustments to listing titles by far is Flat File Pro.
It’s helped us improve click-through rates and conversions for our clients and made it easier to A/B test different title variations.
Flat File Pro is an Amazon listing optimization tool that makes it easy to update your product titles, bullet points, and descriptions in bulk.
Click the link below to learn more.
What Happens If You Lose All Of Your Amazon Product Data?
Flat File Pro protects your Amazon business against data loss from human error, fraudsters, and other digital threats.
You can use this Amazon listing software to backup & restore your listing data and never worry about losing it again. Click the image below and sign up for your free trial of Flat File Pro!
Frequently Asked Questions
How do you write the title of a product on Amazon?
To write a product title on Amazon, you need to understand what makes people buy. People want to know what’s in it for them, so focus on your product’s benefits. Valuable words that describe what the product does or how it will improve their lives are always a good place to start.
How do you write the title of a product?
There’s a lot that goes into writing a product title. For Amazon Sellers, it includes adding relevant keywords, making sure the title is accurate and describing what the customer can expect, and keeping it short and sweet.
What is title on Amazon?
The title on Amazon is the most important part of your product listing. It’s what grabs attention and convinces people to click through to your product. The title is often the link people click on to show product interest. Keep it accurate, descriptive, and focused on what the customer wants.
What makes a good Amazon title?
A good Amazon title is one that sells. It grabs attention, accurately describes the product and focuses on what the customer wants. Including relevant keywords will help your product rank higher in search results.