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How To Optimize Amazon Product Listings: 4 Best Ways

By Published On: June 10th, 2019Categories: Amazon SEO

How To Optimize Amazon Product Listings?

Amazon listing optimization is the process of upgrading product pages to improve their search visibility, click-through rate (CTR) and conversion rate (CR) and finally generate more sales. This process includes: keyword discovery, optimizing listing text and image content and increasing number of reviews.

As Amazon sellers, we try to ensure that our product listing is fully optimized to maximize sales. But what’s one thing you can change about your product listings that can deliver significant results? Here’s how to optimize Amazon product listings by improving your “about the product” description on Amazon.

One of the most important factors in any Amazon product listing is the “About the Product” section, where brands and sellers are given a chance to highlight key features of their product. Here, we take a look at some tips and tricks for sellers to optimize the “About the Product” section on their Amazon listing.

How To Optimize Amazon Product Listings

There are several ways to answer the question of “how to optimize Amazon product listings.” In many respects, this involves making sure that everything within the listing itself is as it should be.

Although it’s time-consuming, Amazon Sellers must ensure that all images and various other components are optimized and correct.

However, once we look beyond what’s strictly required by Amazon, we see how much more potential there is for sellers to take advantage of the “About the Product” section as well.

We’ll show you how to do so here, and highlight the following:

  1. The benefits of optimizing your product listing’s “About the Product” section;  
  2. How to optimize Amazon product listings by improving your “about the product section” using bullet points;
  3. Other methods you can use to optimize your “about the product” section.

How To Optimize Amazon Product Listings – The Benefits Of Optimizing Your “About The Product” Section

The “About the Product” section on any listing provides a unique opportunity for sellers to deliver some key information about their product and offer that little extra something that makes them stand out.

There are several benefits to optimizing your “About the Product” section, both for your brand and any other sellers listing that same product on Amazon. These include:

Benefit #1. Avoid UPC Confusion

Your UPC may already be reserved by another seller who has it listed in their “about the product” section. However, this doesn’t mean that you should sit around and do nothing.

If you find someone has used your UPC for their product, look at the “about the product” section and see what they write about it. You can then include something similar in your “About the Product” section to avoid confusion.

Benefit #2. Highlight Features Of Your Products

The “About the Product” section is an opportunity for you to highlight key features of your product and offer a little extra information. That’s why you should focus on optimizing the product listings. After all, discussing product features is an easy way how to optimize Amazon product listings.

Now that we know the benefits, let’s get into the specifics. What are the specific ways how to optimize Amazon product listings? Here’s what you should know.

How To Optimize Amazon Product Listings

There are several ways to improve your Amazon product listings, but what’s the most effective? If we’re talking specifically about the “about the product” section, then here are four of the best optimization techniques that will raise rankings:

1. Add Bullet Points

How To Optimize Amazon Listings About The Product

Since bullet points are highly visible, they’re a great way to enhance your listings.

Here’s where we recommend using them:

Bullet points show the features of your product in a way that’s highly visible and easy to understand.

They’re also often read before the rest of the description, due to their size and placement on listings (the first 3 or 4 bullet points are typically considered).

Your goal is to provide as much information as possible within these points, without going overboard. It helps to put the most important features of your product in bullet points.

2. Highlight Key Value Propositions

Before potential customers scroll down to your product description, they’ll come across the “About the Product” section on your listing. This section is designed to let sellers highlight key value propositions their product poses.

So, if you’re wondering how to optimize Amazon product listings, then consider highlighting your key value propositions.

When deciding what to place in your “About the Product” section, consider the research and development that was put into your product. Were there any key value propositions you had designed into your product to differentiate yourself from the competition?

Did your product receive a certain certificate from a regulatory agency that can make your product more desirable to customers? The “About the Product” section can help highlight these points to give you an edge over the competition.

3. Write in Note Format

If you want to know how to optimize Amazon product listings, then it’s good to know about writing in note format.

Shoppers have shorter attention spans than ever before, often jumping from one product listing to another. Because of this, sellers should ensure that the “About the Product” section is easy to read through quickly.

It is highly advised that sellers list their key value propositions in a note-style format. This can help clearly convey your message without having to have shoppers commit to reading an entire essay.

Amazon listing best practices include keeping each bullet point in the “About the Product” section shorter than two sentences. No paragraphs or run-on sentences should be included.

4. Capitalize Key Selling Points

The goal of your Amazon listing is to ultimately draw eyes and then close the deal through a sale. As mentioned above, the “About the Product” section gives you a valuable opportunity to quickly catch the eyes of wandering shoppers, who often read through listings rapidly.

When writing in note-style format, find a few keywords that fully describe the key selling point you wish to highlight, and place that before your sentence begins. This can help shoppers understand what each bullet point is about. As an example:

“FDA APPROVED – Our air filters have gone through rigorous testing and have passed or surpassed all FDA approval standards.”

In Conclusion: How To Optimize Amazon Product Listings

Now you know several ways how to optimize Amazon product listings. Although these suggestions might not seem advanced, they can really give a nice boost to your sales results. Give these methods a try and we promise that you’ll never ask how to optimize Amazon product listings again.

Request A Free Proposal

Are you tired of losing sales to your competition on Amazon? It’s frustrating for otherwise successful brands to underperform on the leading eCommerce platform.

Sunken Stone will help you find a solution to increase your profits on Amazon. Click “Request My Proposal” below to receive a customized roadmap to beat your competition and uncover new areas of opportunity for increasing sales.

Final Note

The “About the Product” section can give you a chance to convey important value propositions to potential customers. If you’re unsure of how you can fully optimize your Amazon listing for success, the team at Sunken Stone can help. Our performance-based Amazon brand management services can help accelerate your brand on Amazon on autopilot.

To learn more, schedule a free demo with one of our Amazon experts here.

Request A Free Proposal

Are you tired of losing sales to your competition on Amazon? It’s frustrating for otherwise successful brands to underperform on the leading eCommerce platform.

Sunken Stone will help you find a solution to increase your profits on Amazon. Click “Request My Proposal” below to receive a customized roadmap to beat your competition and uncover new areas of opportunity for increasing sales.

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