If you want to gain a competitive edge on the Amazon marketplace, build credibility and drive sales, your product listing must stand out from your competitor’s product listings.
One of the best ways to stand out from your competitors on Amazon is to add a video to your Amazon listing. Adding videos on your Amazon listings allows you to connect better with potential customers.
Product videos are more engaging than images and text. Amazon shoppers who watch videos on product listings are more likely to purchase than non-viewers.
If you’re looking to add a video to your Amazon listing and you don’t know how to go about it, you’ve come to the right place.
In this guide, we’ll look at how to add a video to your Amazon listing in 5 minutes.
Read on to learn how to add a video to Amazon listing without a brand registry.
Can You Add Videos To Amazon Listings?
Until recently, only brand-registered sellers and wholesalers selling via Vendor Central could add videos to their Amazon listings.
Today, Amazon allows everyone to upload videos to their listings in simple steps. In other words, you don’t need to be a brand-registered seller or a wholesaler to add a video to your Amazon listing.
You can add videos to Amazon listings in the upper image block and upload “Related Video Shorts” on the detail page.
Below is an example of videos on an Amazon product listing.
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How To Upload A Video To Your Amazon Listing In 7 Steps
Uploading a video to your Amazon listing can seem like a difficult process if you’re a new seller. But the whole process is quite simple and should take you a few minutes. Here are the steps to follow:
Log In To Your Amazon Seller Central & Go To Inventory Tab
Start by logging in to your Amazon Seller Central account and navigate to the inventory tab.
Click On Upload & Manage Videos
Next is to go to Upload & Manage Videos from the drop-down menu. This page shows all the videos you’ve uploaded on your Amazon Seller Central.
Upload The Video & Select The Type Of File
Click on the “Upload Video” button on the right side of the page and select the video file you want to upload. Amazon recommends that you upload video files of the highest available quality.
Create A Title With The Right Keywords
Fill out the video title and be sure to include the right keywords in your video title.
Check out this tutorial on how to write the perfect titles than rank on page 1.
Choose A Thumbnail Representing Your Video
Choose a high-quality thumbnail image that will represent your video. Amazon will automatically generate a thumbnail for you but you can replace it with an image of your choice.
Select The ASINs (Products) Linked To Your Video
Select the ASINs associated with your product. You can obtain your ASIN from the URL of your product or get it from the product detail section.
Click Submit For Approval
The final step is to review everything to ensure it’s correct and click “Submit” to send the content for approval.
Usually, approval takes anywhere between one day and one week. Once approved, your videos will reflect on your product detail page.
Everyone Can Upload Videos, No Brand Registry Required
In the past, the only brand registered sellers and wholesale vendors were able to upload videos to Amazon listings. But Amazon changed its policies to allow everyone to upload videos.
So you don’t need to be brand registered to upload videos to your product listing. Just follow the above-mentioned steps and upload videos to your product listing without a brand registry.
Why You Should Add A Video To Your Amazon Product Listing?
There are many benefits that come with adding video to your product listing. Engaging videos can convert shoppers into buyers, improve the ranking of a product listing and drive more sales.
Videos are more engaging and have higher retention rates compared to text and images. Therefore, they can easily improve the customer buying experience.
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Frequently Asked Questions
How Do I Add A Video To My Amazon Listing Without The Brand Registry?
Follow these steps to add a video to your Amazon listing without the brand registry.
Log in to your Amazon Seller Central & go to the inventory tab
Click on upload & manage videos
Upload the video & select the type of file
Create a title with the right keywords
Choose a thumbnail representing your video
Select the ASINs (products) linked to your video
Click submit for approval
How Do I Add Videos To Amazon Seller Central?
Upload & manage videos. The next step is to upload the video and select the type of file you want to upload, create the title for your video and choose an image thumbnail. Next, select the ASINs for the products linked to your video and submit the content to Amazon for approval.
How Many Videos Can You Have On An Amazon Listing?
You can upload up to 10 videos on an Amazon listing.
How Do I Upload A Video To Amazon Listing?
The process is simple. Go to the inventory tab on your Amazon Seller Central Account and click Upload and Manage Videos. Next, upload your video and select the type of file. After that, create a title, choose a thumbnail to represent your video, and select the ASINs of your product. Review the information and submit it to Amazon for approval.