Adam Weiler is a serial entrepreneur who resides in Seattle, Washington. He is the Founder & CEO of Sunken Stone, a results-driven Amazon marketing agency for growing 7- & 8-figure eCommerce brands. Adam loves to cook, take vacations, and spend time with his family when he is not working. If you have questions or want to chat about Amazon, send him an email or reach out on LinkedIn or Twitter.
What is eCommerce Automation Software?
eCommerce automation software can improve your team’s productivity, customer relations, and marketing efforts. But what exactly is eCommerce automation software? In this guide, we’ll answer that question and more.
eCommerce automation software is much more than a digital assistant. It’s an AI-powered marketing tool, customer service agent, and brand builder all rolled into one.
eCommerce automation software can help Amazon sellers grow their businesses in ways they never thought possible. When you automate your eCommerce processes, you’re freeing up time and resources to focus on other areas of your business that need attention.
This article discusses seven ways that eCommerce automation software can help build superior brands! So stick around if you want to learn how eCommerce automation software can help your business succeed.
eCommerce businesses use marketing automation software to streamline their marketing and sales processes, freeing up time and resources to focus on other areas of their business.
There are two types of marketing automation software:
Marketing Automation Platforms (MAP)
These platforms have a database of pre-built templates for everyday tasks like email campaigns or social media management. They also let users create custom workflows for unique situations.
Sales Automation Systems (SAS)
These systems are designed specifically for selling online. They include order tracking, inventory management, payment processing, shipping, and more.
Which Type Should You Use?
If you sell products through an eCommerce website, you should consider using a MAP. These platforms make it easy to design automated emails, landing pages, and social media posts.
However, if you sell services instead of products, you should look at SAS. This platform is made for selling online, which means it includes features like order tracking, payment processing, and shipping.
Why Should Amazon Businesses Use Ecommerce Automation Solutions?
If you want to improve your brand throughout all your sales channels, including Amazon, eCommerce automation software is the way.
By automating your eCommerce processes, you can focus on other business areas, like developing new products, expanding into new markets, or improving your customer service.
Ecommerce automation software is also great for Amazon sellers who want to grow their business without hiring additional staff.
For example, eCommerce automation software can help with:
Creating and containing shipping labels
Communicating with customers
Your brand can automate all of these tasks so that you can focus on other areas of your business.
eCommerce automation software tools also help reduce how long it takes to complete marketing manual tasks, like social media posts or email campaigns.
Thus, eCommerce automation software is an essential tool for any Amazon business that wants to improve its brand and grow its sales.
The following section will discuss seven ways eCommerce automation software can help build superior brands! Here are several ways you can benefit from eCommerce marketing automation tools.
8 Ways eCommerce Automation Software Builds Great Brands
So, what exactly are the reasons that your brand should care about eCommerce automation solutions? Let’s look at eight ways that eCommerce automation software helps build better brands.
1. Increases Productivity
One of the most significant benefits of eCommerce automation software is that it allows you to automate repetitive tasks. For instance, when you’re creating a product page, you might need to enter the same information repeatedly.
With eCommerce automation software, you can save time by entering this data once, rather than doing it manually every time. If your whole team uses automation tools, then you can imagine how much time you’ll save!
Your eCommerce team can use this newfound productivity to improve other areas of your business. For example, you can use it to create new marketing campaigns or develop new products.
2. Prevents Repetitive Tasks
Another reason businesses should use eCommerce automation software is that it prevents them from repeating themselves.
When you’re working on a project, you may find yourself doing the same thing repeatedly. You could spend hours figuring out the best way to do something, only to realize that there’s already a solution available.
However, when you use eCommerce automation software, you won’t have to waste time reinventing the wheel. Instead, you can use that time to improve your brand in other ways.
3. Leads To Greater Customer Satisfaction
If you want to improve customer loyalty and enhance your customer acquisition process, eCommerce automation software is a smart move.
By optimizing business processes that matter to your customers, you can improve customer satisfaction.
For example, if you use automation tools to manage your inventory, your customers will never have to wait for a product out of stock.
Instead, the automation tool can notify you about stock levels and help you keep track of inventory. Although ensuring your list is always stocked may seem like a small thing, it can make a big difference to your customers.
Product reviews and user feedback are two critical aspects of building a successful online store. However, they can be challenging to measure and harder to gather from customers.
However, with eCommerce marketing automation software, you can make it easy to collect reviews and feedback from customers.
For instance, you can use automation tools to send customers follow-up emails after purchasing a product. You can include a link to a survey or ask customers to leave a review in these emails.
This way, you can gather feedback without putting in the extra effort.
Customer reviews and feedback are essential for two reasons. First, they show potential customers that your products are high-quality and worth their money. Second, they help you improve your products to be even better.
5. Improve Your Customer Service
One of the most important things you can do to build a strong relationship with your customers is to provide excellent customer service.
However, it can be hard to provide excellent customer service when you run an online store. After all, you don’t know what problems your customers might encounter.
That’s where eCommerce marketing automation comes into play. This type of software lets you easily communicate with your customers through email and other channels.
You can also set up automated messages that let your customers know about new arrivals or promotions. These customer retention tools help you stay in touch with them while providing information that matters to them.
In addition, you can use automation tools to help you resolve customer service issues. For example, if a customer is having trouble with a product, you can use an automated message to send them instructions on fixing the problem.
These solutions help your brand build a strong relationship with its customers. And that leads to customer loyalty and repeat business.
6. Make Inventory Management Easier For Your eCommerce Store
If you run an online store, you know how important it is to keep track of your inventory. After all, if you run out of a product, your customers will go to your competitors.
Fortunately, you can make inventory management more effortless with eCommerce marketing automation software. For example, you can use automation tools to track your inventory levels and send alerts when stock is running low.
This way, you can restock your shelves before your customers even know that there’s a problem. Additionally, you can use automation tools to help you keep track of your supplier’s stock.
This way, you can be sure that you’re getting the products you need when you need them. These solutions make it easier to run your online store and keep your customers happy.
7. Build A Deeper Customer Experience Within Email Marketing Campaigns
Email marketing campaigns are one of the best ways to connect with your customers. After all, people love receiving emails from brands that they like.
Unfortunately, many companies overlook the importance of creating a good customer experience within their email marketing campaigns. That means that they miss out on opportunities to create loyal customers.
But by using eCommerce marketing automation software to manage your email campaigns, you can ensure that every time someone opens your emails, they get a positive experience. And this helps you earn more sales because you have better relationships with your customers.
8. Stop Worrying About Social Media Management
Social media has become an integral part of our lives. Over half of Internet users spend at least some time on social networks each month.
And for businesses, social media is now a critical component of digital marketing. It allows you to interact directly with your customers and share content that matters to them.
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Frequently Asked Questions
What is eCommerce Automation?
eCommerce automation refers to any software used to help run online retail operations. These include customer relationship management (CRM), point of sale systems, and marketing automation tools.
How do you automate an eCommerce business?
There are many ways to automate an eCommerce business. For example, you could use marketing automation software or a CRM system to manage your sales process. Or, you could use a POS system to track inventory and order fulfillment.
What software is needed for eCommerce?
It depends on which type of eCommerce business you have. If you sell physical goods, you’ll likely need a point of sale (POS) system. This will allow you to track inventory and orders. It might also include barcode scanning technology. If you sell digital goods, such as music or movies, you’ll need a marketing automation platform. This will allow you to create email campaigns, send newsletters, and post blog articles.
What is the best software for marketing automation?
Several eCommerce automation software tools can work for your brand, depending on what you need. For example, Flat File Pro is a helpful tool for creating listings on Amazon. Other tools automate other parts of your business.