Adam Weiler is a serial entrepreneur who resides in Seattle, Washington. He is the Founder & CEO of Sunken Stone, a results-driven Amazon marketing agency for growing 7- & 8-figure eCommerce brands. Adam loves to cook, take vacations, and spend time with his family when he is not working. If you have questions or want to chat about Amazon, send him an email or reach out on LinkedIn or Twitter.
What is a store database?
Store databases help retail companies and Amazon Sellers to keep track of product information, sales data, customer details, and orders.
A product database is a collection of product information that you can use to manage your product listings. It’s important to have an organized store database so you can easily find and update product information.
This article explains the tools and systems you should have a place to create a database for stores on Amazon and elsewhere online.
To run a successful online store, you need to have a well-organized product database and be easy to use. A product database allows you to keep track of all your products, including their specifications, inventory levels, and prices. It also makes it easier to communicate with your suppliers and customers.
But why is a product database for a store so important? If you want to quickly add and update your product catalog to sites like Amazon.com, you need to have a product database. Without one, you risk having a disorganized product catalog that is difficult for your employees, vendors, and customers to navigate.
This article will discuss how to create and optimize a product database for your store. We will also recommend some software to make the process easier for you. So let’s get started!
Which Applications Help Merchants Build A Database For Stores?
Creating a product database for your store can seem daunting, but it doesn’t have to be. Several software applications help you create a product database for stores. Here are the top ones to know:
1. Microsoft Excel
If you’re an Amazon seller who adds product information to bulk listings, you’re likely already familiar with Microsoft Excel. Amazon sellers most frequently use it to create inventory flat files, then imported into Amazon’s product catalog.
While Excel is an excellent tool for managing small product databases, it becomes increasingly difficult to use as your product catalog grows. This is because Excel was not designed to handle large product databases.
As a result, it can be challenging to search for specific product information, and it can be easy to make mistakes when updating product information in bulk.
Fortunately, when building a database for stores, you can use Excel in tandem with other database software applications to make the process easier. We’ll discuss this more in the next section.
2. Microsoft Access
Another database tool is part of the Microsoft Office suite that’s often used to build product databases for stores: Microsoft Access.
Access is a desktop database application that makes adding, updating, and deleting product information easy. It also has some built-in features that make it easier to search for product information.
If your retail business has a complex structure, you can use Access to create business applications that use related databases. Thus, Access is an excellent tool if you plan to use your product database for more than just storing product information.
However, there’s a lot of technical knowledge required to use Access effectively. As a result, it’s not the best database tool for every retail business.
3. Flat File Pro – A Product Information Management System
Spreadsheets work well if you’re only uploading a few products to your website or a marketplace like Amazon. Yet, as your product catalog grows, it becomes more difficult to manage product information in spreadsheets.
It also makes it easy to update product information across all your channels (e.g., website, Amazon, eBay) from one central location.
Flat File Pro is a product information management system designed specifically for businesses and entrepreneurs that sell on Amazon.
It’s easy to use and helps you quickly upload product information to your website and marketplace listings. Plus, it syncs existing product data from your Amazon Seller Central, so you always have one source of truth with accurate and up-to-date product information.
How To Design A Database For Your Store’s Products
There are three types of product databases, each with its uses. Let’s discuss relational, non-relational, and cloud databases and determine which is best for your retail business.
Relational databases are the most common type of database. They store data in tables that are linked together by keys.
This linking allows you to search for product information and find relationships between products easily.
Non-relational databases, also known as NoSQL databases, are a newer type of database growing in popularity.
They store data in a format that’s different from relational databases. This can make it easier to scale a database as your product catalog grows.
Most Amazon Sellers use non-relational databases to list products within flat file uploads.
Cloud databases are a type of database that is hosted on the cloud. With cloud databases, you can access your product information from anywhere in the world.
Cloud databases are often used by businesses with multiple locations or sell products internationally. Flat File Pro is an example of a cloud database because it can be accessed by any team member anywhere.
How To Optimize A Product Database For Your Store
Now that you know the three types of product databases, it’s time to create a database for stores.
There are a few key things to keep in mind when designing a product database.
First, consider the type of data you need to store. This will help you determine which type of database is best for your business.
Next, think about using the product information stored in your database. Will you need to search for product information frequently?
If so, you’ll want to design your database accordingly. Finally, make sure your product database is easy to use and maintain.
The last thing you want is a product database that’s difficult to update or add products to.
With these tips in mind, you’re ready to create a product database for your store. Here’s the step by step guide:
Step One: Choose A Database Type
The first step is to choose the type of database you want to use.
If you need to store a lot of product information, a relational database might be the best option.
If you need to search for product information frequently, a non-relational database might be better.
Finally, if you need to access your product information from anywhere globally, a cloud database might be the best option.
Step Two: Choose A Database Management System
The next step is to choose a database management system.
There are many different options available, so it’s important to do some research to find the best fit for your business.
Find one that works with your specific product information and contains the commonly edited properties.
For example, you can add, edit, and delete any Amazon product listing fields with Flat File Pro, but if you sell elsewhere, you’ll want to search for something that meets all your needs.
Step Three: Work On Separate Data Tables
You can track tons of information with a database for stores like Excel and Flat File Pro. However, you may consider creating different types of spreadsheets for the information you collect.
This will help keep your product catalog organized and make it easier to find the information you need.
For example, you can create a spreadsheet for product data, another for customer details, and another for orders.
Step Four: Normalize Your Data Tables
After you’ve created your data tables, it’s time to normalize them. Normalizing your product data means you’ll need to find relationships between the data points and group them.
For example, you might put all the product information on one table and customer information on another.
You can then create a relationship between these two tables to quickly find products for specific customers.
Flat File Pro does this automatically with parent and children products if there are variations, making it simple.
Step Five: Store Data And Organize Database Information Efficiently
Now that you’ve normalized your data, it’s time to store it efficiently. If you’re not using a PIM like Flat File Pro, you should have backups of your data and create a secure system where you can locate product information.
You want to focus on three aspects while organizing your database.
Is there unification between your product data? Your business should unify your product data across all your selling channels. This will make it easy to keep track of product information and avoid listing mistakes.
Is your information centralized? Having centralized product information will make it easier to manage your product listings.
After following these steps, you’ll have an organized, efficient, and easy-to-use product database.
If you need help getting started, Flat File Pro offers a free trial so you can try it out before committing to anything.
It’s great for Amazon sellers looking to create a product database for their stores since it backs up, restores, and bulk edits product listings.
What Happens If You Lose All Of Your Amazon Product Data?
Flat File Pro protects your Amazon business against data loss from human error, fraudsters, and other digital threats.
You can use this Amazon listing software to backup & restore your listing data and never worry about losing it again. Click the image below and sign up for your free trial of Flat File Pro!
Frequently Asked Questions
What is a store database?
A store database is a collection of product information that you can use to manage your product listings. It’s essential to have an organized store database so you can easily find and update product information.
Which database is used for storing data?
There are many different options available, so it’s essential to do some research to find the best fit for your business. Find one that works with your specific product information and contains the commonly edited properties.
How do I create a store database?
You can track tons of information with a database for stores like Excel and Flat File Pro. However, you may consider creating different types of spreadsheets for the information you collect. This will help keep your product catalog organized and make it easier to find the information you need.
Can store file in database?
Yes, you can store product information in a database. This will help keep your product catalog organized and make it easier to find the information you need. You can track tons of data with a database for stores like Excel and Flat File Pro.