Adam Weiler is a serial entrepreneur who resides in Seattle, Washington. He is the Founder & CEO of Sunken Stone, a results-driven Amazon marketing agency for growing 7- & 8-figure eCommerce brands. Adam loves to cook, take vacations, and spend time with his family when he is not working. If you have questions or want to chat about Amazon, send him an email or reach out on LinkedIn or Twitter.
What are the benefits of using brand asset management software?
Brand asset management systems offer several benefits for consumer brands by helping to organize digital assets and manage workflows related to marketing campaigns. Instead of manually searching for assets or relying on an inefficient system, you can use a brand asset management system to quickly find the content you need, share it with stakeholders, and publish your campaigns on time.
Brand management systems are the backbone of successful branding initiatives. They are the central depository for all your brand’s digital and physical assets, including your logo, photos, videos, and marketing collateral.
For a company to be successful, it needs to have a solid and recognizable brand. This statement is especially true if your brand operates an Amazon sales channel. Without a consistent brand identity, you’ll likely get lost in the shuffle of the millions of other products on Amazon.
Thus, consistency is key when it comes to branding—if your central message is unclear, it confuses customers, and they don’t know what to expect from you.
The solution is clear brand guidelines that everyone in your organization follows, and the best way to ensure this is with a brand asset management system.
But brand asset management systems do more than keep track of your brand’s digital and physical assets. They also help improve the efficiency of your branding initiatives, protect your brand’s identity, and even boost your bottom line.
So, why are brand asset management systems a powerful tool for any organization that wants to build a solid and recognizable brand? This article explains the top eight benefits of brand asset management systems.
And afterward, we’ll share our top BAM tools for retail and consumer brands looking for the best brand asset management software on the market. Here’s what we’ll cover:
A brand asset management system or “BAM” for those who like to kick it up a notch is software that helps you manage, control, and protect your brand assets. But what is a brand asset anyway?
A brand asset represents your company or product, including your logo, name, slogan, colors, fonts, and even your packaging design.
Digital assets are all the brand assets that exist in digital forms, such as your website, social media accounts, and digital marketing collateral.
For instance, let’s discuss the set of brand guidelines from earlier. With a BAM in place, you can easily store and share those guidelines with everyone in your company, so they’re never more than a click away.
You can also use a BAM to track who’s using which assets and when to ensure that your team, collaborators, and vendors can consistently access digital assets across all channels.
And we all know that the easier it is to find and use an asset, the faster and more efficiently your team can work—which means better results for your company.
What Can Digital Asset Management Solutions Do?
Knowing which assets you can manage in a BAM to have an effective brand asset management program is critical.
Here are some examples of digital assets that a BAM often manages:
Social Media Posts
Social Media Templates
As you can see, brand assets can come in many different shapes and sizes. Yet the more you spread them throughout your organization, the more difficult they become to manage without one.
And while we’re on the topic of size, it’s important to note that your business can use brand asset management systems to manage both digital and physical assets.
Here are some examples of physical assets that a BAM often manages:
There are countless benefits of using a brand asset management system, but we’ve narrowed it down to the top eight.
Here’s what you can expect when you invest in a BAM for your company:
1) Improve The Brand Design Collaboration Process
When working with multiple stakeholders from different departments, getting everyone on board with one vision can be challenging.
A brand asset management system lets you easily share and collaborate on brand assets like logos, icons, and website designs.
Easier collaboration means that every stakeholder can see precisely what others are doing at any given moment.
Collaboration across teams has never been so crucial as it is today. By establishing a team workspace with a BAM, you can keep everyone on the same page and improve your chances for success.
2) Provide Consistent Brand Guidelines
Brand asset management systems make it easy to oversee projects. If you haven’t figured out the approval process for your brand guidelines yet, a BAM will help you streamline asset collaboration and prevent duplicate work.
Start with your brand guidelines to create more valuable assets and create consistent brand experiences. As you work with brand asset management systems, your team can develop and update them whenever necessary.
Make your brand guidelines the cornerstone of all the asset management strategies you use with a BAM. Following guidelines will improve your marketing content and marketing campaigns while ensuring consistency throughout your organization.
3) Improve Ideation To Execution Times For Branded Content
While it’s essential to have a clear brand identity, it can be challenging to execute creative ideas quickly.
Brand asset management systems help you ideate, develop, and execute branded content faster.
With all your brand assets in one place, it’s easier to access what you need when you need it.
Your team will save time by not having to search through multiple files or folders for a suitable logo or image. It helps you use marketing assets correctly and prevent costly mistakes.
4) Protect Your Brand’s Digital Assets
As your brand grows, so does its digital footprint. Thus, it’s crucial to have a system to protect your digital assets from accidental deletion or modification.
Otherwise, there’s always a chance that an employee could delete an important file or make changes that unintentionally damage your brand.
A brand asset management system gives you complete control over who can access and edit your brand assets.
You can also set expiration dates for files and receive alerts when they’re about to expire. Your team can renew or update the brand and digital assets before they become outdated.
If you’re working on a content marketing initiative, a brand asset management system will come in handy.
You can use it to develop an editorial calendar, track deadlines, and assign tasks to team members.
A BAM also allows you to share content with stakeholders for feedback and approval.
Thus, BAMs are an excellent way to plan both digital content and your team’s next marketing campaign.
6) Eliminate Duplicate Files, Redundant Work, And Asset Creation Errors
Overloaded design teams tend to create duplicates of files or work on the same asset simultaneously. A BAM minimizes the likelihood of errors by providing a single source of truth for brand assets.
With a brand asset management system, you can avoid duplicate files and redundant work by keeping all your assets in one place.
You can also track who is working on what and when they’re done. Say goodbye to confusion about who is responsible for what. Say hello to a well-oiled branding machine instead.
These project management capabilities make brand asset management systems an essential tool for any organization.
7) Accelerate Brand Growth With Efficient Marketing
As your brand grows, you’ll need to be able to scale your marketing efforts quickly and efficiently.
A brand asset management system can help you do just that by providing a centralized repository for all your marketing assets.
You can easily share assets with team members, contractors, or partners. And, when it’s time to initiate a creative workflow, you can do so with just a few clicks.
With a brand asset management system in place, you’ll be able to quickly adapt to changing market conditions and accelerate your brand’s growth.
8) Easily Publish & Share Brand Content
An asset library is only helpful if it’s easy to use.
Whether updating product data or creating a new marketing campaign, a brand asset management system should make it easy for you to share your content with the world.
Although not all brand asset management systems allow direct publishing, many do.
If your system doesn’t have this capability, you should still be able to easily share content with team members or stakeholders for approval before publication.
Top Brand Asset Management Systems For Consumer Brands & Retail Teams
There are too many types of brand asset management systems to list them all here.
However, we’ve compiled a list of the best brand asset management systems for consumer brands and retail teams.
There’s an assortment of options to choose from, so you’re sure to find one that fits your needs.
Flat File Pro – Software Solutions For Amazon Sellers
If you want to improve the process of storing, changing, and restoring your Amazon product listings, then Flat File Pro is the tool for you.
This software solution provides an easy way to keep track of your product data, images, and other files. Plus, it integrates with Amazon’s API, so you can easily use it to update your listings.
Flat File Pro syncs data from your Amazon Seller Central account to ensure your product listings are always up-to-date.
What’s more, this brand asset management system can automate repetitive tasks, like listing products. This way, you can free up time for more strategic tasks that require human input.
Bynder – Manage Brand Assets To Publish On All Channels
Bynder is a cloud-based digital asset management system for consumer brands and retailers.
It offers an easy-to-use interface, comprehensive asset library, and robust workflow capabilities.
With Bynder, you can quickly find the assets you need, share content with stakeholders, and publish your campaigns on time.
And, if you need help getting started, Bynder offers training and support services.
Frontify – For Creating And Storing Branded Assets
Frontify is a cloud-based brand asset management system that helps consumer brands and retailers manage their digital assets.
It offers an easy-to-use interface, robust asset library, and workflow capabilities.
Plus, Frontify integrates with various third-party applications, so you can easily share content with stakeholders or publish your campaigns on time.
How Do You Choose A Brand Asset Management Software?
Although it depends on your brand’s specific needs, here are a few factors to consider when choosing a brand asset management system:
User-Friendliness:The system should be easy-to-use, so you can quickly find the assets you need.
Asset Library: The system should have a robust asset library, so you can easily store and organize your digital assets.
Workflow Capabilities: The system should have workflow capabilities, so you can efficiently manage your marketing campaigns.
Integrations: The system should integrate with third-party applications, so you can easily share content or publish your campaigns.
Customer Support: The system should offer customer support if you need help using the software.
Pricing: The system’s price should fit within your budget.
When it comes to brand asset management systems, there are various options to choose from.
However, by considering your brand’s specific needs, you can narrow down your choices and find the right system for your brand.
Although it might take some time to find the right fit for your brand, it’ll be worth it in the long run. A brand asset management system can save you time and money, so it’s a worthwhile investment.
Consumer brands and retailers need to have a brand asset management system in place in today’s digital world.
It offers a convenient way to organize your digital assets, but it also provides workflow capabilities and integrations with third-party applications.
When choosing a brand asset management system, consider your brand’s specific needs and budget. There are many options available, so you’ll find the right fit for your team.
A brand asset management system is a valuable investment that can save you time and money in the long run. Implement a system today and start reaping the benefits. Soon, you’ll wonder how you ever lived without it.
What Happens If You Lose All Of Your Amazon Product Data?
Flat File Pro protects your Amazon business against data loss from human error, fraudsters, and other digital threats.
You can use this Amazon listing software to backup & restore your listing data and never worry about losing it again. Click the image below and sign up for your free trial of Flat File Pro!
Frequently Asked Questions
What is a brand asset management system?
A brand asset management system is a software solution that helps consumer brands and retailers manage their digital assets. It offers an easy-to-use interface, robust asset library, and workflow capabilities.
What is brand management software?
Brand asset management software is convenient for retail and consumer brands looking to keep track of their digital content and manage workflows related to marketing campaigns.
How do you organize brand assets?
Depending on the size of your brand and the number of assets you have, you may organize them in various ways. Your marketing department can use folders, tags, or both to arrange your digital assets in brand asset management software.
What are examples of brand assets?
Examples of brand assets include your logo, website, marketing materials, product packaging, and social media accounts.