Defining The Strategy and Amazon PPC Campaign Structure
Running an effective Amazon PPC campaign starts with understanding what you want to achieve. This will help you define your PPC campaign structure and the key performance indicators for measuring success.
Why Should I Use Amazon Sponsored Ads?
These ads will help you drive quality traffic to your product listings, thereby improving your organic rankings. Also, Amazon Sponsored Ads increase product discoverability, lead to a higher conversion rate, and complement Amazon SEO.
If you are new to Amazon PPC, you’ll have to familiarize yourself with Amazon PPC terminologies such as keyword match types, negative keywords, CPC optimization, and search terms.
#3. Automatic Vs Manual Campaigns
In automatic campaigns, Amazon chooses which keywords to target on your ad while manual campaigns give you more control. You’ll have to choose the campaign strategy that aligns with your goals.
#4. How to Group Products
There are two ways you can group your products. You can choose to group products by ASIN to gain more control over targeting, Amazon CPCs, and budget. Alternatively, you can group products by keywords or profit margin.
#5. Keyword Research
It’s a good idea to perform in-depth keyword research to find the best keywords for your ads. Be sure to use keyword tools to enhance your Amazon SEO strategy.
Here are the three ways you can set up your Amazon PPC campaigns.
This strategy involves letting Amazon run ads on your behalf.
Manual Campaign (Broad, Exact and ASIN Targeting)
This campaign strategy allows advertisers to target broad, exact, and ASIN match types.
Manual Campaign (Category Targeting)
This type of campaign entails manually targeting your own product categories on Amazon.