Amazon Ban? Here’s What To Do About It [& How To Prevent It]

What Happens If Amazon Closes Your Account?

Permanently closing your account means you won’t have access to the products and services associated with your closed account. This includes the following: your customer profile, along with your reviews, discussion posts, returns, and refunds for orders. You also lose access to your Amazon Web Services (AWS) account and the resources within your account.

Amazon is a marketplace on a global scale. It grew this much because of its customer-first policy. Meaning, they give customers experience unknown before through online selling – great personalized service. Uncompromising adherence to the platform’s rules and regulations is a must. If your attitude towards the business is the “fly by night” attitude starting with poor customer service, disrespecting rules, or abuse the system, then you can expect to be banned, temporarily or, heaven forbid, permanently. 

Now, this is not good news for you. You’ll miss the opportunity to sell your products on a much wider scale, reaching more consumers and selling exposure that’s hard to beat. 

If you need help in managing your account and prevent an Amazon ban or handling a temporary one, Sunken Stone’s Amazon Brand Management service can help you.  Brand Management supports sustaining your selling power in the retail platform while you grow your business.

Why Is Brand Management Important To An Amazon Seller?

Risk Management is important to ensure fulfillment of your end of the contract with Marketplace. Fulfillment of all necessary requirements includes meeting the sales performance expected by the platform and satisfying consumers, both of which are preventive measures from being suspended or banned from Amazon.

Most sellers forget to take risk management into consideration, either by focusing on one or two aspects of selling in the retail platform. This generally creates holes in fulfilling your seller requirements. Think of selling in the online marketplace as a machine, where risk management is the oil to keep it running smoothly.

A risk management system must encompass all aspects of selling in the retail platform such as product quality, a detailed description and appropriate content, customer satisfaction and experience, and the shipping and return policy fulfillment. If you fail in one aspect, it could affect other aspects, which in turn signal alarm bells to Amazon.

This leads to suspension or worse yet, a permanent Amazon ban. Risk management can be too much to handle with only a few hands-on deck or for an entrepreneur to handle on their own. You need a specialist, like Sunken Stone, to act as leverage while you scale up the marketplace ladder.

What Leads To Amazon Banning Sellers?

Let us count the ways that lead to an Amazon suspension or ban of sellers. 

  1. Product Quality – Amazon thrived on offering quality products. When it opened its doors to sellers the expectation to keep a high standard of quality is foremost on the requirement list.

    Failing quality expectations in providing poor quality and defective goods will surely put you in a bad position. Never mind losing a few dollars in profit if this means keeping a good reputation with the marketplace and its millions of loyal customers.
  2. Inaccurate Description or Poor Content – One abusive act of sellers is not giving accurate descriptions or writing poor content on details of items.  Inaccurate descriptions deceive customers into buying items that they don’t actually want or need. It will only result in complaints and returns.

    This is the same with copyrighted content. Some sellers use the content by other sellers with the intention of riding and exploitation of trending products.

    Amazon likes quality and variety but is strict on the policies on both to maintain consumer loyalty and trust. Any seller who abuses the platform’s wide reach through misleading listings is subject to having your Amazon account banned.
  3. Not Responding To Consumer Queries and Non-Communication – By now you are seeing a trend or pattern on reasons for an Amazon ban around customer service. Consumers are royalty and should be treated with privileges and extra TLC through prompt communications and responses.

    Ignoring them will surely cost you your seller privileges and the largest listing in the world. The core reason for Amazon’s success is providing customers an experience similar to buying the products physically in front of them with the excellent customer service always surpassing a physical store. 

  4. Non-Issuance of Refunds and Charging on Return Shipping – No refunds and charging customers return shipping fees are unacceptable to Amazon because these are counterintuitive to the “Customers Come First” policy.

    Never mind if there are consumers that abuse their privileges because the retail giant can deal with them in its own sweet time. Again, the advantage of a wide-reaching listing far outweighs the few dollars lost from an abusive customer.

  5. Failure to use FBAFulfillment By Amazon is a way to make Sellers’ lives easier with Amazon taking the reins from packing to shipping. Of course, this is considered added cost to sellers, but it has the advantage of not getting stressed out with storage and shipping while Amazon considers sellers using this feature as a good retail partner.  

Amazon built their global business with customer-centric policies aiming to provide consumers the best online retail experience. In return, the company earned their trust, loyalty, and referrals. As a seller, it is important to realize how valuable quality customer service can be in building your own business. 

If you are an entrepreneur with small, medium, or large-scale operations, your hard work getting into Amazon should not be wasted by risks and preventable mistakes. Making too many mistakes or taking uncalculated risks can result in being suspended or banned. 

For the purpose of clarity, let us define what suspension and ban mean:

  • Suspension – This means, your selling privileges are off the table at the moment. There is the possibility of getting back into the marketplace’s good books through an appeal by submitting an action plan to rectify the mistakes or shortcomings from your end. If Amazon agrees with your action plan the suspension will be lifted.

    Take caution in writing your strategy because if Amazon’s team thinks this isn’t viable, your appeal will be denied. Of course, you can still revise the plan but think of the time lost when this happens and your products sitting on shelves.
  • Banned – This is the nightmare of all Amazon sellers. You are permanently banned from Amazon after appeals are denied several times. Correspondence from their end completely stops.

    You are totally out of the marketplace with no prospect of going back, even selling under a new account. It is in every Amazon’s fine print that once you are booted out, there’s no way you can get back in. 

The point is, setting preventive measures or risk management strategies ensures you do not have to go through a suspension. Taking these steps early on or at your current level gives you the leverage necessary for long engagement in the online retail platform and the ability to scale up.

Always remember regardless of how well your store is doing, you are not immune to Amazon’s scrutiny and strict policies. Simply follow house rules or action will be taken to boot you out.

What You Can Do To Prevent Amazon Ban

Being a seller at the largest online retail platform means working to keep up with its standard. 

  • Never sell counterfeit products. Before posting your product, be sure to check for similar products. Check your product’s origin and the quality of the product if importing from a mass-production plant. 
    In other words, a thorough inspection is a must including copyright and trademarks. Some sellers make the mistake of not being thorough for the sake of making fast cash, thinking they will get away with it. 
  • Check suppliers thoroughly, the product, packaging, and shipping compliance. Suppliers’ non-compliance with quality control, packaging, and shipping is one source of stress for many sellers.
  • Request for annotation from Amazon that your product and the Amazon Standard Identification Number (ASIN) isn’t fake. Monitor feedback and reviews, returns, and imperfect orders. A dissatisfied customer means trouble for you. Make sure to respond to queries, reviews, or feedback immediately. 
  • For quick response anytime and anywhere, download the Amazon Seller App. This way you can easily monitor your account to appease an irate customer or be grateful to a good review or feedback.
    Customers want to be heard, including ones who leave positive feedback. Make sure that you hear them, the sooner the better. This will also make it easier to monitor any alarm signals on your listings.
  • Label your items truthfully, always. Use a generic label for products with similar features or same with other sellers’ listings. Private label if your items are distinctive. If you state it is a private label but there are products with similar qualities, then you must justify your labeling through the description. 
  • Keep your listings up to date whether you are in the FBA or Merchant Fulfilled programs. For FBA, close the old listing or archive if you no longer sell these products. Merchants should delete items that they no longer offer.

    Another way to avoid suspension or ban is to transfer products with ASIN problems to FBA. This method helps in dealing with eCommerce fraud.

These best practices require being on top of your game. If you are prepared, consider handing over the reins to an employee in running your Amazon account. Make sure you delegate it to the right person or people, the trusted few who have the perseverance and tenacity to use best practices and instate necessary preventive measures.


With rules that change by the day, it’s almost impossible to always be up to speed on what happens with Amazon. However, the guidelines shown above are essential to your success on the platform.

How To Benefit From Amazon’s Ecosystem Without Getting Banned

Amazon’s selling privilege is performance-driven. If you do not perform well in all aspects to deliver satisfaction to customers, then you are out. 

Risk Management as a strategy makes sure you do not get suspended for poor performance, unsatisfied clientele, bad reviews, and feedbacks. A fail-safe strategy focuses on aspects of your account – inventory, content, marketing, and customer service. 

  • Inventory tracking is critical to high-performance sellers, so be sure you know what is really in stock and ready to be shipped out as soon as an order is placed. Having to cancel or delay an order is generally unacceptable and will result in less than favorable reviews.
  • Content is another key for high-ranking sellers. Your details including labels and descriptions should be truthful and thoroughly checked. Content should have relevant keywords so customers can easily find your listings and the items they want.
  • Marketing guarantees your sales performance is at its top level through brand and product presence across different digital media platforms, videos, social media, email, and websites. 
  • Customer service is, at this point, a no-brainer. Keeping communication and correspondence lines open most of the time. A happy customer paves the way for loyalty and referrals that Amazon really appreciates.

Sunken Stone offers a Turnkey Risk Management strategy based on these key aspects. The strategy is a result of years of experience and studying movements within Amazon of different brands from small to large scale enterprises.

Brands have relied on their expertise, building long-term partnerships with successful outcomes. Visit Sunken Stone and take the A to Z Success Quiz to find out where you can improve today!

Boost & Scale Your Amazon Sales With The Ultimate Amazon Playbook

Frequently Asked Questions

What Is The Difference Between Amazon Suspension and Ban?

Suspension – This means, your selling privileges are off the table at the moment. There is the possibility of getting back into the marketplace’s good books through an appeal by submitting an action plan to rectify the mistakes or shortcomings from your end. If Amazon agrees with your action plan the suspension will be lifted.

Take caution in writing your strategy because if Amazon’s team thinks this isn’t viable, your appeal will be denied. Of course, you can still revise the plan but think of the time lost when this happens and your products sitting on shelves.

Banned – This is the nightmare of all Amazon sellers. You are permanently banned from Amazon after appeals are denied several times. Correspondence from their end completely stops.

You are totally out of the marketplace with no prospect of going back, even through a new account. It is in every Amazon’s fine print that once you are booted out, there’s no way you can get back in. 

Is There A Way Back To Amazon After Being Banned?

With a suspension, you can write an appeal/plan of action to rectify your mistakes. Wait for Amazon’s reply to your appeal. If your plan of action is viable then you have a chance. If not, you are banned for life. It is better to be a little prudent than bold, follow Amazon’s house rules while you are in.

Can I Use My Amazon Store To Promote My Other Online Store?

No, if you have another online store, both stores should offer the same products. The marketplace can’t be used to promote another store. Example, after a selection of products available at Amazon; buyers are redirected to another selling site. This marketing strategy is not acceptable and will lead to your suspension or being banned.

Do I Need Certifications If I Sell Beauty, Medicinal and Food Products?

Yes, you need to secure appropriate certifications from regulatory boards such as FDA and such to sell products related to skin and body treatments, food, toys and medical equipment. Failure to do so will mean suspension or permanent ban from Amazon.

Can I Register Multiple Accounts?

No, Amazon has strict rules in registration, one account – one identity rule. The Seller can’t use the same credentials such as credit cards, address, and email address for multiple accounts. This is to prevent e-commerce fraud from proliferating in the marketplace.

For more information on how to manage your Amazon account without getting banned or suspended, and build your brand on the platform, visit Sunken Stone’s service page.

Brands have relied on their expertise, building long-term partnerships that keep businesses growing. 

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SUNKEN STONE

Performance-based Certified
Amazon Seller Partner

GET IN TOUCH

IN SAN DIEGO? STOP BY!

2869 Historic Decatur Road San Diego, CA 92106

1700 Westlake Ave N, Suite 200 Seattle, WA 98109

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